Using Cannabis Content Marketing to Connect with the Cannabis Community
Cannabis, Emerging Industries, Native Content, Owned Media, product launchThe cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
Content Marketing for PR
Consumer Products PR, Content Marketing, Corporate Communications, Digital PR, Emerging Industries, Hyper-growth brands, Owned Media, Public Relations Services, Thought Leadership, Thoughts, TrustContent marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also…
3 Reasons Every CEO Needs a Ghostwriter
CMO, Corporate Communications, Emerging Industries, Global Brands, Hyper-growth brands, PR Insights, Thought LeadershipWhat do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…
Psychedelic Tradeshows and Conferences
Emerging Industries, Hiring A PR Firm, Psychedelics, Public Relations ServicesIs 420 PR Campaign Worth It for Cannabis Brands?
Cannabis, Consumer Products PR, DTC, Emerging Industries, PR Branding, ThoughtsShould your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it?
Maybe.
Who Are Your…
How Independent CPG Brands Use PR to Compete
Cannabis, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, Lifestyle, PR Branding, PR Insights, product launchIf you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…