3 Reasons Every CEO Needs a Ghostwriter
CMO, Corporate Communications, Emerging Industries, Global Brands, Hyper-growth brands, PR Insights, Thought LeadershipWhat do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…
3 Martha Stewart PR Lessons For Consumer Brands
Consumer Products PR, Hyper-growth brands, Lifestyle, PR Insights, product launch, Thought LeadershipPerhaps one of the greatest PR stories in history is about lifestyle icon Martha Stewart. Martha Stewart's PR playbook is vast, and it's nimble. She knows how to stay modern and adjust her PR strategies to the cultural temperature. From her…
What Makes a Great Tech Story Today
Audience, founder, Hyper-growth brands, PR Insights, product launch, Purpose Driven, Social Impact, Technology, TrustTech PR needs to be reinvented. Telling a great tech story today differs from what it used to be.
For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
6 Ways PR Helped Hypergrowth Healthtech Brands Thrive
Consumer Tech PR, Emerging Industries, Hyper-growth brands, Purpose Driven, TechnologyEver since the pandemic, there has been a new emphasis on the emerging industry of telehealth, many of which are on the pre-IPO track. And while telehealth VC investment is expected to stay flat in 2023, the industry received an exciting $29.1…
3 Publicity Lessons Female Founders Can Learn from Sara Blakely
Capital Raise Outcomes, CMO, Consumer Products PR, DTC, founder, Hyper-growth brands, Lifestyle, M&A Outcomes, PR Branding, PR Insights, product launchSara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
Sara Blakely became notable…
The Special PR Needs of Hypergrowth Companies
Hiring A PR Firm, Hyper-growth brands, product launch, ThoughtsHyper-growth occurs when a company experiences rapid expansion and a compound annual growth rate (CAGR) of 40 percent or higher. It’s the steep part of the S-curve that sets a business apart from others. Market demand essentially drives a…