Hyper-growth brands

marketing trends for CPG startups

3 Marketing Trends for CPG Startups

, , , , , ,
Not too long ago, DTC brands were on a tear. The Consumer Packaged Goods (CPG) industry grew at an incredible rate during the 2020 pandemic lockdown - to $933 billion up 10.4% from the previous year. And it wasn't just the big brands who saw…
pre-IPO PR roadmap

Pre-IPO PR Roadmap for Startups: Cybersecurity and ESG

, , , , , ,
It's impossible to ignore the dismal status of IPOs right now. But investor advisors from PwC to Morgan Stanley are reminding startups - this will eventually change, and startups need to use this time strategically. As startups embark on their…
PR for Pre-IPO companies

The Definitive Pre IPO PR Roadmap for Consumer Brands

, , , , , , , , , , , , , , , , , , , ,
what should startups focus on as VC funding shifts

3 Things Startups Focus On as VC Funding Shifts

, , , , , , ,
As uncertainty rises, funding falls. At least that's what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early-stage companies with proven product are still getting most of…
owned media and content marketing 101

Content Marketing for PR

, , , , , , , , , ,
Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also…