4 Trends for Marketing and PR During a Recession
Cannabis, Competitive Advantage Outcomes, Consumer Products PR, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, PR OutcomesMarketing and PR during a recession? Who does that? Well, the answer may surprise you: brands that grow the fastest. Why? Studies who brands that market during recessions gain additional advantages because it's less noisy and easier to be seen…
5 Often Untapped Strategies of Early Adopter Marketing
Competitive Advantage Outcomes, Digital PR, Earned Media, Emerging Industries, founder, Hyper-growth brands, Messaging, PR Insights, PR Outcomes, product launch, Public Relations Services, TechnologyAh, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities.
Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
Meet Jake Wall of Maison Bloom Cannabis Beverage Brand
Cannabis, Cannabis Industry Experts, DTC, Emerging Industries, Hyper-growth brands, product launchMeet Jake Wall, his passion for innovation is apparent in his latest offering, Maison Bloom, a cannabis beverage brand. Jake's innovations are fueled by his passion for human-centered design, which are apparent in his consulting firm, Playtpus…
The Most Notable Consumer Tech PR Trends for 2022
CMO, Consumer Products PR, Consumer Tech PR, Emerging Industries, Hyper-growth brands, Specialties, TechnologyThe consumer tech PR trends to watch for 2022 are exciting and combine other macro trends impacting emerging brands' PR this year. This year, for the first time in two years, consumer tech companies gathered to show off their latest innovations…
Cannabis Crisis – How Communication is Different
Cannabis, Crisis Management, Emerging Industries, Hyper-growth brands, Lifestyle, ThoughtsCreating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
5 Times B2B PR is Worth It
B2B-PR, CMO, founder, Hiring A PR Firm, Hyper-growth brands, PR Branding, PR Insights, PR Outcomes, Public Relations ServicesIs B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…