Hyper-growth brands

PR and Marketing During a Recession

4 Trends for Marketing and PR During a Recession

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Marketing and PR during a recession? Who does that? Well, the answer may surprise you: brands that grow the fastest. Why? Studies who brands that market during recessions gain additional advantages because it's less noisy and easier to be seen…
consumer early adopter

5 Often Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
Jake Wall Cannabis Beverage Maison Bloom

Meet Jake Wall of Maison Bloom Cannabis Beverage Brand

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Meet Jake Wall, his passion for innovation is apparent in his latest offering, Maison Bloom, a cannabis beverage brand. Jake's innovations are fueled by his passion for human-centered design, which are apparent in his consulting firm, Playtpus…
tech consumer

The Most Notable Consumer Tech PR Trends for 2022

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The consumer tech PR trends to watch for 2022 are exciting and combine other macro trends impacting emerging brands' PR this year. This year, for the first time in two years, consumer tech companies gathered to show off their latest innovations…
cannabis cmo in a cannabis crisis

Cannabis Crisis – How Communication is Different

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Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
hiring a pr firm - times when B2B pr is worth it

5 Times B2B PR is Worth It

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Is B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…