Lifestyle

cannabis cmo in a cannabis crisis

Cannabis Crisis – How Communication is Different

, , , , ,
Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
steps to a successful cpg product launch

10 Steps to a Successful Product Launch

, , , , , , ,
In a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers. Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies: 8 Months…
Google PRU and consumer pr and content

Google’s Latest Product Review Update Means for Consumer Products PR

, , , , , , , ,
Google once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

, , , , , , , , ,
Cannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis…
3 Massive Cultural Trends for Emerging Business CMOs

3 Massive Cultural Trends for Emerging Brands

, , , , , , , , , , ,
[4 minute read time] Today's CMOs are constantly scanning the news and social networks for the latest trends and cultural shifts. For emerging brands, cultural trends and shifts couldn't be more important. But even the savviest of CMOs needs…
GenZ Insights for CMOs and Marketers

5 GenZ Insights CMOs Need to Know

, , , , , ,
5 Must-Know GenZ Insights for CMOs and Marketers [5 minute read] GenZ vs. Millenials: What Marketers Need to Know GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make…