Lifestyle

What Does a Consumer PR Agency Do?

What Does a Consumer PR Agency Do?

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Key Takeaways Role and Functions: Consumer PR agencies specialize in managing and enhancing the public image of consumer products and services. They handle various functions, including media relations, crisis management, social media strategy,…
cannabis digital marketing expert

3 Must Have Tips to Improve Cannabis Digital Marketing in 2023

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Key Takeaways Focus on Lifestyle Content: Cannabis brands should prioritize creating lifestyle-oriented content rather than medical advice. This approach helps normalize cannabis use while avoiding Google's suppression of non-authoritative…
PR and Marketing During a Recession

4 Trends for Marketing and PR During a Recession

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Key Takeaways Leverage the Lipstick Effect: During economic downturns, consumers often seek small indulgences that provide a sense of luxury without significant spending. Brands should identify their "lipstick" product—an affordable luxury…
uncertain consumer mindsets fall 2022

Consumer Mindsets According to Google for Fall 2022

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Key Takeaways Conscious Consumption Trends: Consumers are increasingly seeking deals and discounts, with searches for "specials this week" up 60% and "designer outlet" up 90%. Despite economic uncertainty, spending remains strong, indicating…
cannabis cmo in a cannabis crisis

Cannabis Crisis – How Communication is Different

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Key Takeaways Proactive Communication Strategy: Cannabis companies must establish a solid crisis communication plan well in advance, identifying multiple communication channels and designating leaders for specific groups. This preparation…
Google PRU and consumer pr and content

Google’s Latest Product Review Update Means for Consumer Products PR

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Key Takeaways Enhanced Review Criteria: Google's latest update emphasizes the need for in-depth product reviews that showcase expert knowledge and personal experiences. Reviews should include unique content, quantitative assessments, and…
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