Cannabis Crisis – How Communication is Different
Cannabis, Crisis Management, Emerging Industries, Hyper-growth brands, Lifestyle, ThoughtsCreating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
10 Steps to a Successful Product Launch
Consumer Products PR, Consumer Tech PR, DTC, Earned Media, Lifestyle, product launch, Public Relations Services, ThoughtsIn a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers.
Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies:
8 Months…
Google’s Latest Product Review Update Means for Consumer Products PR
Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, Paid Media, PR Insights, product launch, SEO, TechnologyGoogle once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…
3 Tips for Cannabis Brands to Make News in 2022
Cannabis, Cause Partnerships, Earned Media, Emerging Industries, Lifestyle, Media Relations, PR Insights, product launch, Social Impact, TrustCannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends.
In order to secure earned media today, cannabis…
3 Massive Cultural Trends for Emerging Brands
CMO, Consumer Products PR, Emerging Industries, Lifestyle, PR Branding, PR Insights, product launch, Psybicilin, Psychedelics, Purpose Driven, Social Impact, Technology[4 minute read time] Today's CMOs are constantly scanning the news and social networks for the latest trends and cultural shifts. For emerging brands, cultural trends and shifts couldn't be more important. But even the savviest of CMOs needs…
5 GenZ Insights CMOs Need to Know
CMO, Consumer Products PR, Lifestyle, PR Insights, Public Relations Services, Purpose Driven, Social Impact5 Must-Know GenZ Insights for CMOs and Marketers
[5 minute read]
GenZ vs. Millenials: What Marketers Need to Know
GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make…