3 Martha Stewart PR Lessons For Consumer Brands
Consumer Products PR, Hyper-growth brands, Lifestyle, PR Insights, product launch, Thought LeadershipPerhaps one of the greatest PR stories in history is about lifestyle icon Martha Stewart. Martha Stewart's PR playbook is vast, and it's nimble. She knows how to stay modern and adjust her PR strategies to the cultural temperature. From her…
3 Pitfalls to Purpose Driven Communication
Consumer Products PR, Corporate Communications, Lifestyle, Messaging, PR Branding, PR Insights, Purpose DrivenRecently, Google polled 3,000 Americans to find out how they responded to sustainability messaging. As more brands make efforts to become more sustainable or even start any sort of purpose-driven communications, these four tips will help you…
How Independent CPG Brands Use PR to Compete
Cannabis, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, Lifestyle, PR Branding, PR Insights, product launchIf you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
PR and Social Media for DTC (Direct to Consumer) Brands
Consumer Products PR, DTC, Lifestyle, PR Branding, product launch, Public Relations Services, ThoughtsUsing PR and Social Media for DTC Brands
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Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from…
3 Publicity Lessons Female Founders Can Learn from Sara Blakely
Capital Raise Outcomes, CMO, Consumer Products PR, DTC, founder, Hyper-growth brands, Lifestyle, M&A Outcomes, PR Branding, PR Insights, product launchSara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
Sara Blakely became notable…
How Direct-to-Consumer Brands Can Continue to Grow
Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Hiring A PR Firm, Hyper-growth brands, Lifestyle, PR Insights, Public Relations Services, TrustWe live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust. If we weren't…