Lifestyle

3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Key Takeaways Align with Purpose and Activism: Cannabis brands should engage in purpose-driven campaigns that resonate with current social causes, ensuring that they genuinely live their values rather than just promoting them. Activism…
3 Massive Cultural Trends for Emerging Business CMOs

3 Massive Cultural Trends for Emerging Brands

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Key Takeaways Rising Interest in Psilocybin: There is a growing demand for mushroom-based products, particularly psychedelic mushrooms. As research into their therapeutic benefits expands and local decriminalization efforts gain momentum,…
GenZ Insights for CMOs and Marketers

5 GenZ Insights CMOs Need to Know

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Key Takeaways Distinct Identity and Values: Gen Z is a unique generation, distinct from Millennials, characterized by a strong focus on social change, mental health, and authenticity. They are purpose-driven and politically aware,…
post pandemic consumer buying shifts

Post-Pandemic Consumer Shifts for Emerging Industries

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Key Takeaways Evolving Shopping Preferences: Consumers are leaning more toward online shopping, but there is a surprising interest in returning to physical stores. Retailers need to create experiential shopping environments that evoke nostalgia…
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