Corporate Communications

a woman who indicates with the OK sign she understands the role of paid content in public relations

Unveiled: Paid Placements in Public Relations

Consumer PR, Consumer Products PR, Consumer Tech PR, Content Marketing, Corporate Communications, Digital PR, Earned Media, Native Content, Paid Media, PR Branding, PR Insights, Public Relations Services

As a respected and experienced PR agency, a question we get all the time is, "Can you guarantee coverage?" The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable…

A man in the middle of a PR crisis wishing he had a crisis management firm

What to Look for in a Crisis Management Firm

Corporate Communications, Crisis Management, Hiring A PR Firm, Public Relations Services, Thoughts

In today's fast-paced world, a crisis can strike at any moment, leaving your business vulnerable to unforeseen challenges. Whether it's a natural disaster, a PR nightmare, or a cyber-attack, how you respond can make or break your reputation…

man asking if cancel culture is anything to be worried about

What Is Cancel Culture, and Should You Care?

Consumer PR, Consumer Products PR, Corporate Communications, Crisis Management, Digital PR, Emerging Industries, Hiring A PR Firm, Media Relations, PR Branding, Public Relations Services, Reputation Management, Social Impact, Social Media, Thoughts, Trust

Have you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…

Finding a PR Firm with Experience Relevant to You

B2B-PR, Brand Valuation Outcomes, Capital Raise Outcomes, Competitive Advantage Outcomes, Consumer Products PR, Corporate Communications, Crisis Management, Hiring A PR Firm, M&A Outcomes, PR Insights, PR Outcomes, Public Relations Services

One of the first questions everyone asks a potential PR agency is, "do you have experience in (my industry)?" Hiring a PR firm with experience relevant to you is a multifaceted process, and fundamentally, it's one no one really enjoys. Part…

Content Marketing for PR

Consumer Products PR, Content Marketing, Corporate Communications, Digital PR, Emerging Industries, Hyper-growth brands, Owned Media, Public Relations Services, Thought Leadership, Thoughts, Trust

Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also…

reasons every ceo needs a ghostwriter for effective thought leadership

3 Reasons Every CEO Needs a Ghostwriter

CMO, Corporate Communications, Emerging Industries, Global Brands, Hyper-growth brands, PR Insights, Thought Leadership

What do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…

Corporate Communications

Unveiled: Paid Placements in Public Relations

What to Look for in a Crisis Management Firm

What Is Cancel Culture, and Should You Care?

Finding a PR Firm with Experience Relevant to You

Content Marketing for PR

3 Reasons Every CEO Needs a Ghostwriter

Expertise in Bespoke PR

Targeted PR Services

PR Reports and Insights

About Avaans Media

PR Resources

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