B2B-PR

Commercial AI PR: Needed or No?

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Artificial Intelligence (AI) has taken center stage in today’s ever-evolving commercial landscape. This technological marvel is transforming industries at breakneck speed, and AI companies are at the forefront of this revolution. But as AI continues its meteoric rise, so does the importance of B2B Tech PR.

Imagine AI companies as brilliant inventors in a high-tech laboratory, concocting solutions that could change the world. However, even the most groundbreaking innovations need an audience; this is where PR steps in. It’s not just about creating the technology; it’s about effectively communicating its value to a broader audience.

The question that looms large is whether PR is an indispensable ingredient in the success recipe of AI companies. Is it necessary, or can these tech wizards thrive without it? To answer that, we must journey through the intricate labyrinth of AI, dissect the role of PR, and explore whether this alliance is the secret sauce for success. So, let’s embark on this intriguing exploration together.

The Role of PR in the Tech Industry

In the dynamic realm of technology, Public Relations (PR) is the glue that binds innovation with public perception and trust. Its significance in the tech sector cannot be overstated. PR is the bridge that connects the groundbreaking achievements of tech companies with the expectations and understanding of the general public and stakeholders.

PR has the remarkable power to mold how people view a company or its products. It’s not just about creating buzz; it’s about creating a constructive narrative that resonates with the audience. PR plays a pivotal role in shaping public opinion in an era where information travels at the speed of light. It can be the difference between being perceived as an industry leader or a struggling startup.

However, regarding AI companies, the B2B PR landscape is unique and challenging. The very nature of AI, with its complexities and sometimes opaque operations, presents a distinctive set of hurdles. Building trust in a field where AI algorithms make daily decisions impacting our lives, from recommendation engines to autonomous vehicles, is no small feat.

Moreover, the ethical concerns surrounding AI are hot topics that demand careful handling. AI companies must grapple with bias, data privacy, and the potential for job displacement. PR for AI companies, therefore, goes beyond just marketing; it involves addressing these critical issues transparently and responsibly.

In this tech-savvy era, PR for AI startups is not an option; it’s a necessity. For AI companies, it’s both a challenge and an opportunity as they strive to innovate and communicate their innovations effectively while navigating the intricate web of public perception and stakeholder expectations. The road ahead for AI and PR is undoubtedly complex, but it’s a journey with immense promise and potential.

The AI Revolution

The AI revolution is a whirlwind that has swept industries with unprecedented speed and force. It’s not just a technological evolution; it’s a seismic shift redefining our society’s fabric.

The rapid growth of the AI industry is nothing short of astonishing. We’ve witnessed AI’s journey from an intriguing concept to a full-blown reality in just a few short years. It’s no longer confined to science fiction; it’s embedded in our daily lives. AI’s influence is ubiquitous, from virtual assistants that help us manage our schedules to algorithms that power autonomous vehicles.

What sets AI apart is its disruptive nature. Unlike other technological advancements, AI isn’t an incremental improvement; it’s a game-changer. It can automate tasks, analyze vast datasets, and make predictions with remarkable accuracy. This disruptive power has profound implications across sectors, from finance and healthcare to entertainment and manufacturing.

The AI revolution isn’t just marked by innovation but also intense competition. Startups in the AI space are mushrooming, driven by the allure of this burgeoning field. The promise of AI’s potential applications is like a siren call, attracting entrepreneurs and investors alike. This fierce competition drives companies not only to innovate but also to communicate their innovations effectively.

As AI startups increase, the need for effective public relations for AI companies becomes evident. In a crowded marketplace, more is needed to have a groundbreaking idea; you must also ensure that your target audience understands and trusts your technology, and this is where PR plays a pivotal role, helping startups navigate the tumultuous waters of competition, establish their credibility, and secure the partnerships and investments needed to thrive.

In this AI revolution, where the pace of change is relentless and the stakes are high, the role of PR for AI startups is more critical than ever. It’s not just about being part of the revolution; it’s about standing out and making a lasting impact in this transformative era.

The Pros of AI for PR Startups

PR, when wielded effectively, becomes a formidable tool in the arsenal of AI companies. Let’s delve into the myriad advantages AI for PR startups bring to the table:

1. Building Trust and Credibility:

With its complex algorithms and often opaque decision-making processes, AI can be a tough nut to crack regarding public understanding. PR is the translator, breaking down intricate concepts into digestible narratives. It builds trust by demystifying AI, making it accessible and relatable. When a company can explain how its AI technology works and how it benefits society, it fosters trust and credibility among customers and stakeholders alike.

2. Attracting Investors and Customers:

In the competitive landscape of AI startups, securing funding and attracting customers are vital. PR plays a pivotal role in this regard. It can spotlight a company’s unique value proposition, showcase its achievements, and position it as an industry leader. PR becomes a magnet for investors and customers seeking innovative solutions by effectively communicating a startup’s potential and successes.

3. Managing Public Perception in a Sensitive Field:

AI operates in a realm fraught with ethical concerns and misconceptions. PR serves as a shield against potential PR disasters. It enables AI companies to proactively address problems, demonstrating their commitment to responsible AI development. By staying ahead of the narrative, AI companies can navigate public perception, ensuring it remains positive and constructive.

Real-world examples abound of PR for AI startups that have harnessed the power of PR to their advantage. Take the case of OpenAI, which, through strategic PR efforts, successfully positioned itself as a pioneer in AI research and ethics. By sharing research findings, collaborating with experts, and engaging in open dialogue, OpenAI cultivated trust within the AI community and beyond. This trust translated into increased support and partnerships, solidifying its reputation.

Similarly, companies like IBM Watson have utilized PR campaigns to showcase their AI-powered solutions, making them accessible and relatable to businesses across diverse industries. Through thought leadership and expert content, IBM Watson has positioned itself as a trusted ally for companies seeking to leverage AI.

PR emerges as a guiding light in the complex landscape of AI, where innovation is rapid and public understanding is crucial. It doesn’t just polish a company’s image; it shapes how the world perceives AI and its potential to transform our lives positively.

The Cons of AI PR

While public relations (PR) for AI companies is a powerful tool, it comes with challenges and potential drawbacks. Let’s take a closer look at some of these cons:

1. High Cost for Startups:

PR campaigns can be expensive endeavors, and this cost can be a significant burden for cash-strapped AI startups. Effective PR often requires the services of experienced professionals, which can strain limited budgets. Allocating resources to PR can divert funds from other critical areas of development, creating a delicate balance for startups.

2. Ethical Concerns and Public Skepticism:

AI, a cutting-edge technology, often grapples with ethical concerns and skepticism from the public. Addressing these issues head-on is assigned to PR. However, it can be more complex. Explaining complex AI algorithms and their ethical implications to a lay audience can be challenging. Moreover, public skepticism, fueled by concerns about privacy and bias, can be challenging to overcome, even with the most thoughtful commercial tech for PR strategies.

3. Balancing Transparency and Secrecy in AI Development:

AI companies often operate in a delicate dance between transparency and secrecy. On one hand, they need to showcase their innovations to build trust and attract stakeholders. On the other hand, revealing too much about proprietary technology can lead to intellectual property theft or expose vulnerabilities. PR in AI must strike the right balance, offering transparency where it builds trust and maintaining secrecy where necessary.

Real-world examples of AI companies facing PR challenges are relatively easy to find. Consider the case of Facebook’s AI-powered content recommendation algorithms. While they aimed to enhance user experience, they faced intense criticism for inadvertently promoting misinformation and polarizing content. Facebook’s PR efforts had to navigate these complex issues, and the company faced backlash for its perceived lack of transparency and accountability.

Another example is the controversy surrounding Clearview AI, a facial recognition company. Its PR nightmare began when it revealed that the company scraped billions of images from the internet without consent to train its AI. The ethical implications of such actions ignited a firestorm of public and media scrutiny, underscoring the need for responsible PR in the AI sector.

In AI, PR isn’t a silver bullet; it’s a double-edged sword. While it can help companies manage their image and navigate complex challenges, it also brings risks and complexities. AI companies must tread carefully, crafting PR strategies that address these challenges while aligning with their mission and values.

Strategies for Effective AI PR

Effectively harnessing the power of Public Relations (PR) in Artificial Intelligence (AI) requires a nuanced approach. Here are some strategies that have proven to be effective in AI PR:

1. Targeted Messaging and Audience Segmentation:

AI companies operate in a diverse ecosystem with stakeholders ranging from investors and tech enthusiasts to policymakers and the general public. Tailoring your message to each audience is crucial. Develop targeted messaging that addresses each group’s concerns, interests, and values.

For instance, investors might be more interested in the potential ROI, while the public may care more about the ethical implications of AI. Segmenting your audience allows you to craft messages that resonate personally.

2. Leveraging Thought Leadership and Expert Content:

Positioning your company as a thought leader in AI is a strategic move. Share insights, research findings, and expert opinions through content like blogs, whitepapers, webinars, and speaking engagements; don’t rely on ChatGPT or other AI content generators for your brand’s voice – she doesn’t get you the way you think she does.  Establishing your team as experts builds credibility and positions your company at the forefront of AI innovation.

By consistently producing high-quality content, you educate your audience and drive the conversation in your industry.

3. Crisis Management in the AI Sector:

AI, by its nature, can sometimes lead to controversies and crises. Having a robust crisis management strategy is paramount. PR professionals should always prepare a swift and transparent response to any issues. It’s essential to have a crisis communication plan outlining roles and responsibilities and a transparent process for addressing and mitigating the crisis.

Honesty, transparency, and a commitment to addressing the root causes of any problem are critical components of successful crisis management in the AI sector.

The Role of Storytelling in AI PR:

Storytelling is a potent tool in AI for PR. Instead of bombarding your audience with technical jargon, use narratives to convey the impact and significance of your AI solutions. Share stories of how your technology solves real-world problems or makes a difference in people’s lives. Humanizing AI through storytelling can make it more relatable and less intimidating, helping to bridge the gap between the tech world and the general public.

Effective AI PR isn’t just about disseminating information; it’s about building relationships, managing perceptions, and driving positive change. By implementing these strategies, AI companies can navigate the complex landscape of PR in this rapidly evolving field and maximize their impact on both their audience and the industry.

The Future of AI PR

The future of Public Relations (PR) for AI companies holds exciting prospects and intriguing challenges. As we stand at the precipice of a new era, here’s a glimpse into what the future might hold:

● Evolving Role of PR in the AI Industry:

The AI industry is poising for continued growth and innovation. As AI becomes more deeply ingrained in our daily lives, the role of PR will evolve from a mere communications tool to a strategic partner in shaping the future. PR professionals must possess a deep understanding of AI technology and its implications, allowing them to convey complex concepts to diverse audiences effectively.

Moreover, PR will be increasingly critical in helping AI companies navigate the ethical and regulatory landscapes. It will be about promoting technology, commercial tech for AI, and ensuring its responsible development and deployment.

● Emerging Trends in AI PR:

Several trends will likely define the landscape of AI PR in the coming years. Personalization will be critical, as AI companies must tailor their messages to individual stakeholders. AI-driven data analytics will empower PR professionals to gather real-time insights and fine-tune their strategies accordingly.

Moreover, AI will likely play a more direct role in content creation, enabling companies to produce personalized and relevant content at scale. Storytelling will continue to be a powerful tool, but it will evolve to incorporate immersive experiences, such as virtual and augmented reality, making narratives even more engaging.

● Adapting to Future Challenges:

The future of AI PR will have its challenges. Ethical concerns surrounding AI will intensify, demanding even greater transparency and responsibility in communication. PR professionals must always prepare for a rapidly changing media landscape, where deepfake technology and AI-generated content can blur the lines between fact and fiction.

Crisis management in the AI sector will become more complex, requiring a combination of technical expertise and PR understanding to navigate. Adapting to these challenges will necessitate continuous learning and a proactive approach to staying ahead of the curve.

In the ever-evolving AI industry, PR will be a dynamic force, shaping how AI is perceived and how it evolves and impacts our world. As AI continues to revolutionize industries, the role of PR will be pivotal in ensuring that this transformation benefits society at large. The future of AI PR promises to be both challenging and exhilarating, offering new opportunities to communicate, educate, and inspire.

Final Thoughts

In the ever-evolving landscape of the AI industry, the role of Public Relations (PR) is undeniably crucial. We’ve explored the pros and cons of public relations for AI companies, delving into their unique challenges. We’ve also examined strategies for effective AI PR, emphasizing the importance of targeted messaging, thought leadership, and crisis management.

Looking ahead to the future of PR for AI, we see a dynamic field that will continue evolving alongside AI technology. PR will not only be a means of communication but also a strategic partner in shaping the responsible development and deployment of AI. Emerging trends, from personalization to immersive storytelling, will redefine how AI companies connect with their audiences.

The ethical and regulatory challenges will intensify as AI becomes increasingly integrated into our lives. AI PR must adapt to these challenges, providing transparency, accountability, and responsible communication.

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What To Expect From Top Tech PR Firms

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In today’s tech-driven world, communication is everything. Tech PR can help you make the right impression and break through the noise. Top tech PR firms are your strategic allies when it comes to maximizing the benefits of PR in the tech industry. These firms possess an in-depth understanding of the tech industry and the media landscape, making them well-equipped to develop and execute PR campaigns tailored to your specific objectives and target audience.

The Role of PR in the Tech Industry

Before delving into what you can expect from top tech PR firms, it’s essential to understand the role of PR in the tech industry. Public relations in technology extends beyond traditional media relations. It encompasses reputation management, brand building, crisis communication, and strategic positioning in an ever-evolving landscape. In short, PR in tech is about creating and maintaining a positive image and influence in the digital age.

PR Results that Speak Volumes

When you engage a top tech PR firm, you can expect nothing less than exceptional PR results. These firms are well-equipped to navigate the dynamic tech landscape, ensuring your brand or product gets the exposure it deserves. Here’s what you can expect your PR firm to work on:

Media Coverage

One of the primary goals of PR is to secure tech media coverage that puts your brand in the spotlight. Top tech PR firms have extensive networks and relationships with journalists, bloggers, and industry influencers. They can craft compelling stories and pitch them to the right outlets, increasing your chances of getting featured in top-tier publications, tech blogs, and news websites.

Thought Leadership

Establishing thought leadership in the tech industry is crucial for gaining credibility and trust among your target audience. Top boutique PR agencies help position your executives and key team members as industry experts by securing speaking engagements at conferences, arranging interviews, and publishing insightful guest articles.

Crisis Management

In the tech world, unforeseen crises can arise at any moment. Top tech PR firms are well-prepared to handle crisis communication, ensuring your brand’s reputation remains intact even during challenging times. They can devise crisis communication plans, manage media inquiries, and minimize potential damage.

Measurable Results

Effective PR is not just about getting your name out there; it’s also about measuring the impact. Leading tech PR agencies employ advanced analytics tools to track and quantify the results of their efforts. As a client, you can expect comprehensive reports that detail media impressions, website traffic, social media engagement, and more, allowing you to assess the ROI of your PR campaign.

Social Media Amplification

In today’s tech-savvy world, social media plays a pivotal role in PR. Top tech PR firms are well-versed in leveraging social platforms to amplify your brand’s message. They can develop and execute social media strategies that engage your audience, drive traffic, and foster a community of brand advocates.

Influencer Partnerships

In addition to traditional media, influencer marketing has become a powerful tool in the tech PR arsenal. Top tech PR firms can identify and collaborate with influential figures in your industry, harnessing their reach and integrity to promote your brand or product.

Aligning with Business Goals

PR is not a standalone effort but an integral part of your business strategy. When working with top tech PR firms, expect close alignment with your business goals to ensure that PR efforts drive tangible outcomes.

Tailored Strategies

Each tech company has its unique goals and challenges. A top tech PR firm will start by understanding your business objectives and target audience. They will then craft a tailored PR strategy that aligns with your goals, whether increasing brand awareness, driving customer acquisition, or securing funding.

Integration with Marketing

Effective PR and marketing go hand in hand. High-tech PR agencies understand this and work with your marketing team to ensure a cohesive approach. This integration can lead to more effective campaigns and a steady brand image across all channels.

ROI-Focused Approach

Tech companies often operate in rapidly changing environments. Your business goals may evolve, and so should your PR strategy. Top tech PR firms are flexible and adaptable, ready to pivot when necessary to align with shifting priorities.

Flexibility and Adaptability

Tech companies often operate in rapidly changing environments. Your business goals may evolve, and so should your PR strategy. Top tech PR firms are flexible and adaptable, ready to pivot when necessary to align with shifting priorities.

Strategic Partnerships

In the tech industry, strategic partnerships can significantly impact your business goals. Top PR firms can identify and facilitate partnerships with other tech companies, industry associations, and government organizations to help you achieve your strategic objectives.

Meeting Unique Needs of VC-Funded Startups:

Startups often operate under immense pressure to increase and attract investors. VC-funded startups have specific PR needs that top tech PR firms are well-equipped to address. Here’s what you can expect when working with a leading boutique PR agency as a startup:

Fundraising Support

For startups, securing funding is often a critical milestone. Top tech PR firms can help you create a compelling narrative that resonates with investors. They can also facilitate connections with venture capitalists and angel investors, increasing your chances of securing the funds you need.

Early-Stage Brand Building

Startups are often starting from scratch in terms of brand recognition. High-tech PR agencies can help you build a strong brand identity from the ground up by boosting brand awareness among potential investors and customers, including crafting your brand story, defining your value proposition, and creating a consistent messaging framework.

Product Launch Expertise

Launching a new product is a pivotal moment for startups. High-tech PR agencies excel at creating buzz around product launches, generating media coverage, and leveraging influencer marketing to maximize exposure.

Rapid Growth Strategies

Startups are about growth, and top tech PR firms are adept at accelerating that growth. They can help you increase your customer base, attract top talent, and scale your business by leveraging PR strategies that resonate with your target audience.

Enterprise Tech PR: Navigating the Corporate Landscape

Enterprise tech PR agencies specialize in working with large, established tech companies. These agencies understand the distinctive challenges and opportunities faced by enterprises. They can help:

IPO Preparation

Prepping for an Initial Public Offering (IPO) is a significant milestone for many enterprise tech companies. High-tech PR agencies have experience handling IPO communications, ensuring that the transition from private to public is smooth and well-received by investors and the media.

With a PR agency, your company can increase brand awareness among potential investors and analysts and position the company as a sound investment opportunity. It can also secure positive media coverage for the company and its products.

Reputation Management

Established tech companies have reputations to uphold. Top tech PR firms are experts in reputation management, helping you maintain a positive public image, handle corporate communications, mitigate crises, and respond to issues that may arise.

Industry Partnerships

High-tech companies often benefit from forming strategic partnerships. Enterprise-tech PR agencies can help you identify and forge partnerships that align with your business goals and engage with stakeholders and influencers, enhancing your market presence and influence.

Global Reach

If your enterprise tech company operates globally, you need a global PR partner with a worldwide reach. Top tech PR firms often have a network of international contacts, enabling them to expand your brand’s reach and influence in global markets.

PR Results: What to Expect

The specific PR results you can expect depend on your business goals, target audience, and budget. However, here are some predicted PR outcomes you can achieve:

Increased Brand Awareness: Effective PR efforts can significantly boost brand awareness among your target audience, which means heightened awareness often translates into increased website traffic, leads, and sales.

Improved Brand Reputation: PR can enhance your brand reputation by positioning your company as an industry thought leader, making your company more appealing to customers, investors, and partners.

Positive Media Coverage: PR campaigns can generate adequate media coverage for your company and its products. Such coverage can lead to increased website traffic, leads, and sales.

Increased Social Media Engagement: Tech PR can drive higher social media engagement, expanding your reach to a broader audience and increasing website traffic, leads, and sales.

Aligning PR with Business Goals

Choosing a top tech PR firm involves considering your business goals. What are you aiming to achieve through PR? Are you focused on increasing brand awareness, generating leads, or attracting investors?

Once you’ve identified your business objectives, you can search for a PR firm with a track record of achieving similar goals.

What to Expect with a Top Tech PR Firm

Selecting the right top tech PR firm is a critical decision that can remarkably impact your company’s success. Here are some key considerations when making your choice:

Tech Industry Expertise

Look for a top boutique PR agency specializing in technology and understanding your industry’s nuances. The agency should be well-versed in the challenges and opportunities posed by technologies like AI and CleanTech and able to communicate these concepts clearly and precisely.

Strong Relationships

A top tech PR firm should have established meaningful relationships with journalists and editors. These relationships enable them to secure media coverage effectively. Additionally, they should help your spokespeople feel comfortable interacting with the press.

Transparency

Choose a high-tech PR agency that is transparent about what you can expect for your budget. They should provide honest assessments of the news your company can generate versus what may need to be manufactured to secure coverage. A good agency will offer creative solutions to get your story out there.

Results-Driven Approach

Look for a tech PR agency that is results-driven. The agency should set goals that align with your business objectives and not just aim for a specific number of press hits. The agency should focus on achieving outcomes that matter to your bottom line.

Creativity

Creativity is key in the tech industry. Your PR agency should consistently present creative ideas that help your company stand out. They should bring innovative, out-of-the-box thinking to the table to capture attention effectively.

Integrated Services

Consider how you can integrate the PR generated into other marketing initiatives. A forward-thinking PR agency should advise you on repurposing PR content for different marketing channels, such as lead generation, social media, and more.

Understanding Company Culture

An effective PR agency should take the time to understand your company’s culture. They should align their communication strategies with your brand values, work environment, and value proposition.

Global Capabilities

If your business has international aspirations, ensure your PR agency can engage with local and global media outlets. They should have a network that extends beyond their home country to reach international audiences effectively.

Bottom Line

Engaging a top boutique tech PR firm is a strategic investment in your company’s success. Ensure to partner with a tech PR firm with industry expertise, strong relationships, and a proven track record to navigate the complex PR landscape confidently.

Moreover, a PR agency that understands your company culture and offers integrated services can help you achieve your business goals effectively, whether you’re a startup, an established enterprise, or a high-growth tech company. Making the right choice in a PR agency is pivotal in achieving the results you desire in the ever-evolving tech landscape.

Are you ready to take your tech PR to the next level?

Contact Avaans Media to discover how our expertise can elevate your brand in the tech industry.

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Why Is PR So Expensive?

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I have a friend who once described PR as the “dark arts,” and while I completely disagree with that assessment, what he was getting at is he really didn’t understand how PR works. Reputable PR firms are the opposite of “dark arts”; they’re very transparent. There are some tools of the trade that PR agencies keep close to themselves, but really, there isn’t anything magical about HOW PR works; it’s just a specific combination of relationships, hard work, strategy, and culture. And that specific combination takes a long time to acquire, requiring commitment to the craft. But why PR is expensive isn’t because of human hours worked. Ultimately, there is a price to the human capital, but that’s not really why PR is expensive.

So, Why Is PR Expensive?

PR is expensive because the outcomes are so important and relevant. PR’s lasting value is in improving a brand’s reputation like no other marketing lever can. For companies wanting to be acquired or IPO, your PR investment ROI could be hundreds of millions of dollars.  PR outcomes range from high valuations at IPO or during capital raises to making advertising more efficient and reducing time to sale for both B2B and B2C customers. In short, it’s not unusual for PR outcomes to be more than 10X the investment. To 10X investment, the most impactful PR aligns with trust and loyalty, which requires consistency.

For many ambitious companies, the long-term benefits of PR are sometimes forgotten, and yet that can be considerable. Due in part to high marketing budgets during the pandemic, brand valuations increased dramatically in 2023 – from 6.3% growth to 9.7% growth.

 

What is a Good PR Budget?

When considering your PR agency budget, your budget should match your goals. If you’re trying to grow your business, your overall marketing budget and PR should increase.

As of the fall of 2023, according to The CMO Survey, the average marketing budget was 10.6% of budget and 9.2% of revenues. For companies with $10-$25 million in revenue, the average spend was 15.5% of revenues. So, if you’re looking to be above average, your overall marketing budget should be higher than that. For companies under $10 million in revenue, the number was 19% of revenue. And consumer packaged goods reported spending 25% of their budget on marketing and PR.

If you’re an ambitious brand or fast-growing company, your budget could be 25% of revenue – is that aggressive? Yes. It is. Again, that’s a budget to grow considerably. A good rule of thumb for your budget might break down like this: 20% content, 20% advertising, 20% PR, 20% SEO, 20% activations.

While your distribution might vary depending on your goals – for example, if you’re raising money or looking for a M/A event, you might skip advertising all altogether and move that to PR and content. Alternatively, if you’re a consumer brand,  you might increase the content and advertising portions and focus your PR budget on certain campaigns. Emerging industries may need larger PR budgets because they need to create public and investor trust.

Based on the rates of PR agencies your budget may be higher or lower based on the experience level of your agency team. Naturally, less seasoned agency teams will be less expensive. But it’s probably more important for you to budget based on your goals.

If you’re ambitious or seeking investment or pre-IPO, your marketing budget should match those very important objectives and allocate 12%-17% of revenues or target valuations to marketing, with a third of that, at least, going to PR. Depending on whether you’re a B2B or B2C company.

How Does PR Make a Company More Competitive?

68% of CMOs reported expecting more intense customer rivalry in the coming year. In B2B segments, that number increased to 73%, with 61% expecting more innovation. By themselves, even new products don’t excite people without a story. If your company is new, you need to define a compelling story, and you need to tell it over and over. Whether you’re a tech company, or a consumer product company, PR is a key part of how people discover new products.

According to Nielson, global CMOs said brand recall was the #1 most important goal in media. Advertising is ubiquitous, and advertising is an important part of any marketing budget. After a while, ads blend in a social feed or even on TV. But if your product or CEO is in a magazine, people remember that. They might not even remember WHAT was said, they’ll remember that they saw it there. Brand recall is critical to the sales funnel. If people can’t remember your company, how will they purchase from it?

PR’s lasting impact is its value, including the fact that earned media lives forever. Less than 1% of companies ever get PR for their company, so by being in that top 1%, you’ve already differentiated yourself. Can you start a company without PR? Absolutely. Can your company thrive without PR? No. There are no household names without PR at the table, period. There are no industry leaders without PR.

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5 Tips for Choosing a B2B PR Agency

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Choosing a B2B PR agency can feel overwhelming. For one, it’s all promises at the start, and for two, what’s REALLY the difference between PR agencies? Well, it’s important to understand distinctions, but only within the context of how they apply to you. It’s not just about PR pricing, realistically, the key elements to choosing a B2B PR firm require you to know your needs first. But here’s the advice I give my peers when they’re hiring an agency.

Do They Work With B2B Companies Like Me?

Choosing a B2B PR agency means knowing who you are now and where you’re going. Where you’re headed may be more important than who you are now.  And ask for B2B PR examples or case studies. When you look at the case studies, look to see how they are like you, if they’re where you want to be – and if the growth measurements are ones you can identify with. Yes, you can be impressed by tier 1 coverage in outlets like Bloomberg, or TechCrunch, but dig deeper and look at the situation and the outcomes.

Every PR agency has an ideal client with whom they work best. Don’t be afraid to ask: who do you work best with? For example, here at Avaans Media, we’re very clear. We work with very ambitious and fast-growing companies; for us that typically means companies that are pre-IPO startups. Some agencies specialize in tech PR, and some niche into industries like AI PR, cleantech PR, or cannabis PR.   Some agencies prefer to work with publicly traded companies, some prefer to work with clients in a particular sector (for us, that’s emerging industries).

My personal advice to my entrepreneurial colleagues: choose a PR agency who has experience with companies that have the same goals as you.

 

What’s the Experience Level of Your Team

Experience matters. An experienced team is skilled at scanning the horizons for the media trends that will impact your business and reputation the most while also being able to execute your tactical needs on a day-to-day basis.

A lot of times, the person you meet with about working with the agency never works on your account. So, that seasoned, wise exec is not the one solving your problems. It’s common for agencies to have inexperienced people doing the heavy lifting on PR accounts. How seasoned and wise is your PR team going to be? This is a really important question worth asking. I really believe one of the top reasons we’re a top-rated boutique PR Agency is because our team is executive-level experienced. Everyone on our team has a minimum of ten years of experience in PR, many of them with much more than that. As importantly, they can all discuss B2B media trends and their impact on your business.

My advice to my colleagues: make sure your team includes oversight from someone with at least twenty years PR experience. Your day-to-day person might be more like 15-17 years of experience, but you want someone who has been through funding rounds, recessions, wins and failures who oversees the strategy.

How Will They Measure Success?

There are a few key B2B KPIs that PR agencies can measure independently. But working with your PR agency, you can really start to see traction on outcomes if you’re working collaboratively. These could be business KPIs like moving the need in your business – things like sales impact, time to decision, and number of incoming inquiries. PR can impact Big Hairy Goals – if your B2B PR agency can’t show you how to measure these things, they might not think big enough for you.

Choosing a B2B PR agency that builds programs based on your goals is paramount, and for that, you need to be clear on your goals; and if you want to really maximize your investment, open the kimono a bit. If your goals are sales-oriented, have your salespeople talk to your PR agency about the problems they face in the marketplace. If your goals are related to an IPO, then share with your PR agency more information about your timeline, your targets, and your concerns. A great B2B PR agency can help you avoid pitfalls. If you’re looking for more venture funding as a PR goal, then make sure your PR team knows that and can share their experiences with you.

Bottom line advice to my colleagues: open the kimono and give your agency the room they need to be your partner, but when you do that, hold them accountable and keep make sure you’re both tracking KPIs.

B2B PR Pricing: Where Do You Fit In?

Yes, it’s essential to know your PR budget – but what’s equally important is to know the budgets of your agency’s clients.  This is one of those moments where bigger isn’t always better. For example, if your budget is under $175,000 annually, you probably don’t want one of the country’s largest PR firms, even though technically, they’d probably accept you, depending on the scope of work. Why? Because you’re likely to get shoe-horned into a PR team with little experience and a lot of turnover. Meanwhile, you can expect a consistent, experienced, and highly engaged team for that budget at a mid-range agency. And if you’re paying $5K/month at an agency, you simply aren’t paying enough. Agencies can’t do outstanding work for that budget; a freelancer can make it work, but a team of experienced, engaged, proactive PR executives can’t do the work needed for that budget.

Bottom line: when choosing a B2B PR agency, align your budget with the experience you’re looking for. You might not get the best for your team if you’re at the bottom of an agency’s scale. If you’re at the top of the scale, you can expect a white glove experience.

 

What’s the PR Plan?

One struggle we most commonly hear about hiring a PR firm is not knowing what you’re going to get. That’s true. The way most B2B PR agencies work is they provide you with a proposal about their program without having a firm grasp on the details of your business. Avaans Media solves this issue with our unique strategy-based PR pricing. This enables you to know exactly what you’re going to get before you make a massive commitment to a PR agency. The reality is, unless you’re really experienced working with PR agencies, you probably struggle to differentiate between the plans you get or the plans you get differentiate on things that won’t really matter to your outcome (like fancy proprietary platforms or reporting tools). Instead, focus on outcomes in your PR plan and ask your PR agency to provide you with expected results so you have a clear idea of how your PR plan will help your company grow.

Bottom-line advice: Get to the numbers fast. What does your PR agency realistically hope to accomplish?

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What Makes the Best Tech PR Agencies?

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In the fast-paced world of technology, it’s not just about having a groundbreaking product or service. It’s also about effectively communicating your value proposition to stakeholders, investors, and the public; this is where the role of public relations (PR) comes into play. Not just any PR, but specialized emerging industry tech PR that understands the challenges and opportunities of hypergrowth in the tech sector be it PR for AI Companies, HealthTech, CleanTech, Cannabis Tech, or consumer tech.

In this comprehensive article, drawing from industry insights and expert opinions, we’ll dive deep into what makes the best tech PR agencies. We’ll also shed light on the significance of choosing the right PR agency for tech companies, especially in today’s competitive landscape.

Understanding the Landscape of Tech PR

The tech sector is unlike any other. With its rapid innovation cycles, the stakes are high, and the room for error is minimal. Companies, be it a startup or a pre-IPO business, need a specialized approach when it comes to PR. They require an agency that understands the intricacies of technology, the dynamics of venture funding, and the importance of timely and effective communication.

The Role of Venture Capital and Capital Raises in Tech PR

In the tech ecosystem, venture capital plays a pivotal role. Many startups and tech companies depend on capital infusion to scale their operations, invest in research, or tap into new markets. Capital raises are often milestones that companies want to highlight. A high-tech PR agency understands the significance of these milestones and knows how to amplify these achievements to the right audience. By doing so, they position the company and attract potential investors and partners.

Attributes of the Best Tech PR Agencies

So, what makes the best tech PR agencies stand out? Let’s delve into the core attributes:

Deep Sector Knowledge

In an age where technology is ever-evolving, the best tech PR agencies are more than just adept at PR. They’re genuine tech aficionados, consistently updated on emerging trends, groundbreaking technologies, and shifts in market dynamics. Their deep-rooted understanding allows them to tailor campaigns that resonate with tech-savvy audiences. By leveraging this knowledge, these agencies bridge the gap between complex technical jargon and relatable narratives for the masses.

Strategic Vision

For top-tier tech PR agencies, crafting a mere press release doesn’t cut it. They are strategists at heart, seamlessly integrating PR activities with a company’s broader objectives and market stance. Their visionary approach is all about anticipation—foreseeing industry movements, identifying potential PR opportunities, and aligning communication efforts with long-term business goals. A robust strategic vision sets the best apart in a sector where every company is vying for attention.

Flexibility & Adaptability

The tech domain is synonymous with rapid change, making adaptability a prized trait. The best tech PR agencies excel in their agility. Whether faced with a sudden product pivot, an unforeseen market shift, or updates that demand swift communication adjustments, these agencies are always a step ahead. Their proactive approach ensures that they not only anticipate changes but also realign strategies swiftly, ensuring clients remain relevant and impactful in their communication.

Innovative Content Creation

Top tech PR agencies excel beyond traditional approaches. They innovate in their storytelling methods, consistently embracing multimedia elements such as videos, infographics, and interactive platforms. Their content is meticulously curated, rich in detail, and captivating in design. Mastering these dynamic methods guarantees that tech narratives don’t just inform but truly captivate, ensuring a standout presence in today’s densely populated digital arena.

Stellar Media Relationships

Beyond crafting compelling narratives, effective PR is rooted deeply in genuine relationships. The best tech PR agencies are known for their robust networks, encompassing tech journalists, bloggers, and influential industry voices. These relationships aren’t merely transactional; they’re thoughtfully cultivated over time, built on trust and mutual respect. Such strong ties ensure that when a tech story is ready to be told, it lands on the right desks, reaching discerning audiences that matter.

Results-Driven Approach

In the competitive PR landscape, results are a true testament to an agency’s caliber. The top tech PR agencies are unyieldingly results-oriented. From setting precise KPIs to the relentless pursuit of exceeding them, their focus never wavers. Whether the goal is expansive media coverage, attracting potential investors, or elevating brand recognition, these agencies are fueled by tangible outcomes. Their commitment to results brings success and cements their reputation in the industry.

Emphasis on Data Analytics

Top tech PR agencies harness advanced analytical tools to shape their strategies in today’s data-dominated era. Using real-time data, from audience sentiment to campaign metrics, they refine and optimize their efforts continuously. By basing strategies on intuition and tangible industry insights, they ensure precision in messaging. This meticulous, data-driven methodology guarantees impactful communication, leading to the most optimal outcomes in a competitive landscape.

Proactive Crisis Management

In the unpredictable world of tech, crises can emerge without warning. The best tech PR agencies are not just prepared for such scenarios; they’re always a step ahead. With proactive crisis management plans in place, they can swiftly mitigate potential damages, adeptly turning challenges into growth opportunities. Their exceptional ability to navigate turbulent times while maintaining a company’s reputation resoundingly showcases their expertise and unwavering commitment to their clients.

Collaborative Client Partnerships

The top tech PR agencies prioritize deep partnerships over transactional relationships with their clients. Embracing a collaborative journey, they thoroughly grasp the client’s vision, personal and professional objectives, and unique challenges. Their approach ensures that PR strategies are aligned and reflect the tech firm’s identity. This fusion of understanding and strategy results in authentic, impactful communication, resonating strongly in the competitive tech landscape.

The Importance of Choosing the Best Tech PR Agency for Your Company

PR is a powerful tool in the arsenal of any tech company. However, just like any other tool, its efficiency depends on its application. The PR narrative is crucial for tech entities, from startups eyeing their next venture capital to established giants preparing for a pre-IPO phase. Let’s break down why selecting the right PR agency for tech companies is not just advisable—it’s imperative.

Driving Clearer Communication in a Complex Industry

Even groundbreaking innovations can only be noticed in the vast tech domain if appropriately communicated. By partnering with a specialized tech PR agency, tech firms ensure their complex concepts are presented clearly and effectively. This enhanced clarity ensures that innovations are seen and genuinely appreciated, fostering deeper connections with target audiences and key stakeholders.

Amplifying Your Startup’s Unique Narrative

Every startup carries a story of ambition, hurdles, and foresight. Partnering with the right PR agency ensures this narrative is crafted and magnified precisely. Crucial moments, such as securing venture capital or capital raises, are narrated in ways that genuinely captivate, making sure your startup’s journey is not just heard but deeply resonates, driving robust support and heightened interest.

Strategically Positioning Your Company for IPO Success

Transitioning into the pre-IPO phase is a critical, defining juncture for tech firms. This phase is not just about recounting past achievements but also illustrating vivid future potential. A skilled PR agency creates a narrative that beautifully intertwines past success with future promise, drawing potential investors’ attention and confidently setting the stage for a successful public debut.

Ensuring Resilience in a Dynamic Tech Landscape

In the unpredictable tech world, unforeseen challenges lurk around every corner. By aligning with the best tech PR agencies, companies ensure they’re not just prepared for these challenges but can pivot them into opportunities. This proactive, forward-thinking approach safeguards reputations, ensuring stakeholder trust remains unwavering even when the tech terrain gets unexpectedly rocky.

Broadening Your Reach with Robust Media Networks

A riveting story deserves widespread attention. Tech PR agencies with solid ties to tech journalists and influencers ensure your narrative echoes far and wide. Their well-nurtured relationships guarantee your company’s achievements and visions are consistently spotlighted, placing you at the forefront of meaningful discussions and fostering brand visibility in the most crucial circles.

Realizing Tangible Results, Beyond Just Promises

For tech firms, tangible outcomes are paramount. The best tech PR agencies don’t just craft strategies; they align these with company goals, ensuring discernible success. Whether enhancing brand visibility, engaging stakeholders, or drawing investor interest, these agencies prioritize measurable results, constantly validating their transformative role in a tech firm’s evolutionary journey.

In essence, selecting the right PR agency for tech companies can make a world of difference. The right agency will amplify the company’s message and shape its narrative, ensuring that it resonates with the target audience. Whether it’s positioning a startup for its next round of funding or preparing a pre-IPO company for its public debut, the right PR partner can be a game-changer.

The Future Trajectory of the Best Tech PR Agencies

In a world where technology evolves and reshapes every facet of our lives, the role of tech PR agencies is not just vital but also ever-evolving. Let’s explore what the future holds:

Adapting to Emerging Technologies: Technology is dynamic, with innovations like AI, quantum computing, and blockchain rapidly changing the landscape. The best tech PR agencies are always on their toes, diligently ready to adapt and educate themselves about these groundbreaking technologies, ensuring the clients remain at the forefront of impactful discussions in the market.

Emphasis on Data-Driven Decisions: PR agencies will pivot towards robust analytics in an increasingly data-centric future. Their focus will be on deciphering audience behaviors, measuring campaign success, and refining strategies. This steadfast reliance on industry data guarantees that tech clients consistently achieve optimal market engagement and meaningful resonance.

Enhanced Integration with Digital Platforms: As digital platforms multiply, high-tech PR agency specialists will intensify their utilization. Leveraging these innovative tools, they’ll effectively drive narratives, interact in real-time with audiences, and amplify brand visibility, ensuring tech firms remain connected and relevant in an increasingly digitized communication landscape.

Personalized and Authentic Narratives: Tomorrow’s tech audience seeks genuine, heartfelt narratives. Leading PR agencies will prioritize creating stories that deeply resonate, underscoring technology’s human element. Through this, they’ll vividly convey its transformative impact and boundless potential, ensuring lasting connections with discerning tech enthusiasts and stakeholders.

Collaborative Approach with Influencers: Influencer partnerships are now pivotal in PR strategies. PR agencies will foster more profound, strategic alliances with technology-based influencers as the digital landscape evolves. This highly refined collaboration promises an expansive, robust dissemination of tech stories, solidifying the essential role of influencers in shaping public perception.

Proactive Crisis Management with Technology Evolution: Tech’s rapid evolution presents unexpected challenges. Anticipating these, future-ready tech PR agencies will devise mechanisms for potential PR crises, preparing brands for unforeseen shifts. Their proactive stance ensures brands consistently stay ahead, optimizing their communication amidst evolving tech landscapes.

Continued Emphasis on Tangible Outcomes: Even as strategies evolve, the goal of tangible results persists. PR agencies will focus on discernible, measurable outcomes. By harnessing innovative tools and advanced techniques, they’ll ensure their strategies are consistently effective, reinforcing the unwavering commitment to client’s success in the dynamic, ever-changing tech landscape.

The importance of effective and strategic PR cannot be understated. The best tech PR agencies are not just service providers; they are strategic partners that play a crucial role in shaping a company’s narrative, positioning it for success, and ensuring its story gets the attention it deserves. Whether you’re an ambitious startup, a tech giant on the verge of an IPO, or anywhere in between, aligning with the right PR agency is a step toward ensuring your vision gets the limelight it merits.

If you’re searching for a partner who understands the tech landscape, values results-driven strategies, and prioritizes client success, look no further than Tara Coomans from Avaans Media. With a proven track record, we’re redefining the traditional PR agency model. So why wait? Connect with us today.

 

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The Future of AI Tech Companies

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AI startup companies have been around for a while, but really began flooding the market in 2023 and are here to stay. The success of this emerging industry can be attributed to their tremendous effect on the present market and their impact on the future.

It wasn’t that long ago that some of our most advanced machines had merely learned to play a simple chess game. However, they have evolved from that and can now process complex data, create predictions based on that analysis, and hold up a conversation.

Yet that isn’t the most surprising part. What is truly remarkable is the impact of AI in every industry worldwide. AI has started seeping into every market niche, from healthcare to education, leading to multiple fast-growing AI companies in 2023.

 

What is the Future of AI Tech Companies?

Do AI tech companies have a future? Can we expect more growth and advancement in the upcoming decade?

The answer is undoubtedly yes. AI is said to be driving the next boom and reinvigorating venture capital after a bleak funding season in 2022.

We are likely heading towards a boom in AI startup companies soon. The evolving artificial intelligence, coupled with increased investment, leads to the development of new applications every day, so the future of AI is fixed on an upwards trajectory. Top AI startups today have begun impacting the market, and even startups that aren’t tech-centered are beginning to lean on AI solutions for increased efficiency.

It won’t be long before there are rounds of record-breaking IPOs for AI companies.

The Ever-Evolving World of Tech

Let’s start by discussing the incorporation of AI in tech-based startups;

Entrepreneurs spend billions every day on AI development. Tech startups are taking this investment to the next level. Generative learning startups have begun creating applications and solutions to sell to more prominent companies and help increase efficiency.

AI today helps new consumer products gain tremendous popularity in less time. They can also analyze the data of visitors on social media platforms or websites and mold their experience accordingly. AI ensures the following user is much more willing to buy the product.

E-commerce and the Race to the Finish

AI and e-commerce have only recently developed a strong relationship. Fast-growing AI companies include multiple e-commerce platforms that are benefiting from this race. Determining them through artificially intelligent data analytics helps them price their products according to customer preferences. One of the questions on the consumer pr expert is, what’s Google’s position on ChatGPT content?

In short, consumers only pay the price they want to pay. Moreover, since these AI tools are based on machine learning, they change according to customer preferences. Ultimately, they lead to more profit.

What AI Means for the Healthcare Industry

The healthcare industry is one of the biggest and fastest-growing industries in the world. Thus, the fact that it has birthed a large percentage of top AI startups today isn’t surprising. The healthcare industry doesn’t just benefit from generative learning startups but also deep learning startups. These AI applications help the healthcare industry get more accurate diagnostics and treatments. It also leads to much better outcomes for patients. Moreover, AI healthcare applications can use patient data to create customized solutions that work!

The Education Route: Onwards and Upwards!

Over the past couple of years, the education niche has witnessed tremendous growth. It isn’t just the introduction of unique applications that have helped students worldwide. College students worldwide benefit from platforms like ChatGPT to learn more about a subject or find solutions to complex equations when they can’t access a teacher.

Generative learning startups in education help educators delegate some problematic tasks to AI. Moreover, AI can also help them analyze student performance and detect when a student is facing difficulties which add efficiency to the process.

5 Fast Growing AI Companies to Watch

1.      ChatGPT

Although it may only sometimes get the best rep in the market, it is truly an excellent tool for students and researchers to get quick answers to queries. ChatGPT by Open AI is designed to answer any question a user asks in a way that a human best understands. History will see ChatGPT as the first app to open the possibilities of AI to the masses – for free! We offer more extensive predictions on the role of content-generating tools like ChatGPT here.

2.      NovaKid

Are you looking for generative learning startups that put education first? Here’s one!

NovaKid is made for educationists looking to teach children linguistics through practice. It doesn’t just offer AI-based games and training and allows students to access native speakers who can help them practice.

3.      Viz

Viz.ai is both a healthtech and an Ai company that has recently become popular in the world of deep learning startups. It allows medical professionals to increase the efficiency and accuracy of their diagnostics and provide a treatment plan accordingly

through stored patient data used by the AI tool to make optimal decisions.

4.      Active

Active.ai has recently been introduced to the fintech world and helps companies converse about finance. Over the past few years, it has offered curated solutions to multiple industries.

5.      Shelf

The Shelf is a similar AI startup allowing AI to match retailers and customers for better solutions improving efficiency for e-commerce and ensuring that consumers get what they are looking for every time.

10 Fast-Growing AI Companies: Startups Shaping the Future of AI

Are you looking for fast-growing AI companies? Startups hoping to shape the future of AI are the ones that need investment the most. Thus, learning about these startups and their ideologies can boost their growth;

1.      SoundHound

SoundHound is the most interesting among the many fast-growing AI companies. The idea was birthed in Santa Clara, California, and founded by James Hom, Keyvan Mohaier, and Majid Emami.

SoundHound is an AI-based startup that allows companies and owners to maintain their brand image from anywhere in the world. They achieve this through voice control.

This startup has also introduced Houndify, the world’s fastest speech recognition and audio search application.

2.      Neatsy

Deep learning startups are often one of the most creative ones out there. Meet Neatsy, a startup company that has recently made a name for itself in the fashion industry. This company hopes to redefine shoe fittings.

Their dreams to develop a 3D foot scanner using an iPhone camera have finally been realized. They have invented an application allowing users to get the perfect shoe fit or present solutions that treat specific conditions.

For Neatsy, looking to the future is of the utmost importance, as there lies a solution to all shoe sizing troubles. It is where everyone is finally going to know their actual shoe size.

3.      Moveworks

Moveworks is located in California, and it was founded by Bhavin Shah, Jiang Chen, Vaibhav Nivargi, and Varun Singh in 2016.

This AI platform has attempted to create applications that support a company’s relationship with staff, invent new ways to help their employees and make working at a particular company easy. It is one of the few deep learning startups that have developed an application that aids employees.

4.      Nektar

Nektar is an AI startup that was founded in Singapore in 2020 by Abhijeet Vijayvergiya and Aravind Ravi-Sulekha. For Nektar, providing businesses with revenue-oriented solutions was the goal.

This B2B startup allowed businesses to access an AI-powered virtual assistant and connect it to a revenue enablement platform. These platforms were then accessed by sales teams, who used them to boost productivity, sales, and growth.

5.      Character

Character.ai lets you close your eyes and slop away to a fantasy world where you speak with one of the greats. It could be Gandalf from Lord of the Rings or Tesla! You don’t need to wonder as long as Character.ai exists.

This startup was founded in California. It is one of the best generative learning startups out there because of its unique ability to incorporate AI chatbots on its platform, which can learn and emulate the styles of various characters.

This generative learning AI uses large language models to feed their AI chatbots just enough so they can emulate these characters as accurately as possible, leading to engaging experiences with customized adventures for all.

6.      Luminance

Luminance has mastered legal processing and document review. Founded in 2015 by the University of Cambridge mathematicians, this AI startup can read and understand a legal document and use generative learning to help perform particular tasks.

In the world of legal documentation, this is a first. Luminance allows for irregularities and non-compliance areas to be notable and eliminated before the procedure is carried forward.

7.      Savvie

Savvie is one of the many Scandinavian generative learning startups that are doing well in the market. It uses AI to learn about consumption and reduce food wastage. Through this, Savvie hopes to reduce overall waste.

This tool has allowed many firms, bakeries, and cafes to access a simple application to streamline production and consumption and reduce food waste.

8.      Veesual

Veesual uses generative and deep learning to take fashion e-commerce to the next level. This platform, founded by Maxime Patte and Damien Meurisse in early 2020, provides online fashion businesses unique solutions through virtual try-on technology.

Veesual allows users to try on clothes virtually through other brands’ existing clothing images. These images are then added to model photos to create combinations. Thus, it is much easier for people to picture themselves in this clothing.

9.      Vicarious

Vicarious has spent many years investing in AI and generative learning. It has led to an AI platform that can solve issues by learning from its surroundings.

Vicarious has led the AI tool to create different kinds of technologies, including a motor control system that encourages the precise movement of robots and a visual control system with in-built spatial recognition.

10.  Anthropic

This AI startup was created by former OpenAI employees who decided to get together and form their own startup. CEO Dario Amodei led this group. They eventually created a chatbot, Claude, who could generate, summarize, and explain content.

One of the admirable things about this chatbot is how customizable it is. It can take up multiple tasks simultaneously and give different solutions depending on the user.

Why Do AI Tech Startups Need Specialized PR?

Specialized PR in AI is of the utmost importance as AI startups need a PR agency that understands their struggles and dreams. Modern PR agencies have been using AI-based PR tools and already understand the vision of AI startups and can thus help them better. Moreover, they can translate their goals and objectives to the audience better.

  • PR for AI startups can assist them with their image and build a positive brand identity that people will want to associate with.
  • AI startups that receive professional PR are much more visible online. They get more organic and paid growth, and more people see them.
  • PR for AI startups can also help you avoid the worst crisis situations, as your PR company will be on your side, handling the communication gap.
  • AI startups that receive professional PR make informed decisions based on market research and insights.
  • Most importantly, these professionals help guide the company through the highs and lows of it all.

Final Thoughts

The future of AI tech companies is bright, and it will be a long time before something else occurs. The rapid introduction of new platforms, such as applications and ways of living life, can lead to a period of growth which is why more and more investors are jumping on the bandwagon.

However, hiring a PR firm for your AI startup is vital to ensure you cover all bases and reach your customers with the right tone. PR firms can also help you avoid crisis situations and build the best brand loyalty.

Contact us today; we’re already AI PR experts. The choice is yours!

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