5 PR Trends CMOs Need to Watch in 2021

5 PR Trends CMOs Need to Watch for 2021 [6 minute reading time] There’s no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO’s love us because we know consumer trends impact where our […]

Create an Edge with Powerful Purpose Driven Public Relations

Why Purpose-Driven Public Relations Have an Edge  It’s easy to see why some companies are skeptical of shifting to a “purpose-driven” business model. Doing so requires companies to take a position on important, potentially controversial issues like environmental protection, workers’ rights, racial and gender discrimination, income inequality, and so on. Is Taking a Stand the […]

How PR for B-Corps Makes a Difference

B-corps are uniquely positioned to be storytellers. But how does PR differ for B-Corps? Is purpose all it takes to thrive?   You started your company to make a difference in the world. You know it, your team knows it, and your loyal clients and customers know and believe in your product and your mission. […]

Building Trust with PR in a Volatile Environment

Building trust with PR is what tomorrow’s leading companies are doing today. Trust is a truly earned currency. There’s no fast tracking it and it’s easier to gain than it is to get back, so trust is a cherished and worthy asset for any company with ambitions. It’s essential for companies to build trust with […]

Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession

There are TWO keywords for your post-COVID marketing strategy: Trust and Retention 2020 won’t be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that’s sure to last through the remainder of the year. We won’t fully appreciate the full impact on this global pandemic for a very […]

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals trust. But really, what IS brand trust?  In a global environment […]