Entries by Avaans PR

brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

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Key Takeaways Brand Trust Definition and Measurement: Brand trust refers to the confidence consumers have in a brand, often assessed through metrics like net promoter scores or financial indicators. However, trust is more nuanced and can…
cannabis brand public relations

How Much Should You Spend on Cannabis Marketing?

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Key Takeaways Importance of Brand Investment: Establishing a strong brand and investing in marketing is crucial for success in the cannabis industry, especially as the market matures and competition increases. Budgeting Guidelines: Cannabis…
cannabis brand public relations

The Dave and Busters Tweet Lesson: Stand By Your Brand

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Key Takeaways Courageous Branding Matters: Brands need to be clear about their identity and values. Taking calculated risks and being bold in messaging can create more engaging and memorable content, as opposed to playing it safe with bland…
cannabis brand public relations

Your Social Media Marketing Plan – Is The Goal Trust or Action?

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Key Takeaways Build Trust Through Authenticity: Utilize social media to cultivate trust among your audience by sharing genuine content that resonates with their values and interests, while being mindful of the motivations that drive them…
cannabis brand public relations

What is the Difference Between Bloggers and Journalists

Key Takeaways Different Motivations for Blogging: Bloggers have varied personal reasons for writing, including sharing opinions, educating others, and building a personal brand, often driven by passion rather than profit. Ethical Responsibilities:…
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