Entries by Tara Coomans

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Narrative Strategy: The PR Framework That Supports Valuation at Exit

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It's a familiar story: a CMO or a founder who's frustrated with their PR  because a competitor lands a placement in Forbes. A peer company gets acquired at a multiple that makes jaws drop. And the next thing is "we need to do that." I understand…
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Insider Questions to Ask Your PR Agency For Your Series B

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Most Series B companies hire a PR agency after the raise closes. They treat the announcement as the starting line. That's a mistake, and I've watched it play out enough times to say it plainly: by the time you're handing a journalist the news,…
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How to Choose a PR Agency: What Most Guides Won’t Tell You

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Most articles about choosing a PR agency give you a checklist. Define your goals. Check their portfolio. Ask about reporting cadence. That advice isn't wrong. But it skips the questions that actually determine whether a PR engagement succeeds…
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Misunderstood: The Role of E-Commerce PR in AI Search

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Most e-commerce brands treat PR like a launch tactic. Send a press release, get a product placement, run an influencer campaign. Done. Repeat next quarter. That's not a strategy, that's a schedule. And right now, it's a missed opportunity that…
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Executive Thought Leadership: What It Is, Why It’s Different, and How to Build It

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The CEO is posting on LinkedIn. The company blog has bylines. There's a speaking slot on the calendar. And when an investor Googles the founder's name before a meeting, or a journalist needs a quote on the category, or an acquirer is doing preliminary…

What a Real Thought Leadership Strategy Looks Like

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  (And Why Most Companies Don't Have One) There's a distinction worth making before any conversation about thought leadership content, channels, or cadence. A thought leadership strategy and a thought leadership content plan are not…
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