Entries by Tara Coomans

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Avaans Media Honored for Media Relations Campaign

PR Daily Media Relations Awards Presented to the Country’s Most Notable PR Campaigns LOS ANGELES, CA, UNITED STATES, January 4, 2024 /EINPresswire.com/ — Award-winning PR firm Avaans Media is pleased to announce the PR Daily Media Relations Awards have recognized their work for excellence in the newsjacking category. The PR Daily Media Relations Awards are […]

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Growth Strategies for B2B Tech That Improve Reputation

With 2023 in the rearview mirror, the collective attention of B2B tech companies turns to 2024. While the Fed is looking to drop rates in 2024, and that may help out startups looking for venture capital, there are still many strategies that companies need to consider to thrive in 2024. As businesses embrace what may […]

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Securing Capital Through Investor Confidence

While the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn’t as much money in the pool, attracting investors is more competitive for any B2B company. It’s more important […]

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Measuring Public Relations for Consumer Brands

As you start to consider the impact of PR on your consumer brand, it’s easy to look at its value through a traditional marketing or advertising lens. Granted, paid media may be easier to track and measure regarding ROI, but that doesn’t negate the significance of consumer PR and its ability to expose your business […]

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Paid vs Earned Media: What’s The Deal?

Consumer brand communications hinges on one core goal: getting in front of the right audience. However, for many businesses, this rarely surpasses the stage of paid media marketing. Could this be due to the fact that many companies feel out of their depth when it comes to strategically navigating the space beyond paid media coverage? […]