I have a friend who once described PR as the “dark arts,” and while I completely disagree with that assessment, what he was getting at is he really didn’t understand how PR works. Reputable PR firms are the opposite of “dark arts”; they’re very transparent. There are some tools of the trade that PR agencies […]
What makes someone a public relations expert? In a world where the definition of PR can be wildly vast, how can one person be an expert in everything? I would propose there are many types of experts, and you need them all in your ecosystem because they support one another and you in different ways. […]
In today’s world, what is the role of public relations, and how should you create a public relations strategy? Many people think of PR purely in terms of articles placed (earned media), when in fact, PR strategy is a cross-functional objective that enhances business goals through reputation management. How Does PR Support Business Goals? PR […]
What’s happening in PR that you need to know about today? PR is a dynamic and powerful tool that can be leveraged for almost any audience, whether they be buyers, investors, or consumers; every one of them is influenced by the media. It’s important to know PR trends’ emerging techniques and tactics, but it’s also […]
