How to Get Featured in Magazines: A Consumer PR Cheat
Consumer PR, Hiring A PR Firm, PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsIf your consumer brand is at a point in its journey where you’re wondering how to get featured in magazines, then it’s time to consider consumer PR. Many consumer brands have been successfully created through marketing and advertising, but…
Paid vs Earned Media: What’s The Deal?
Consumer PR, Digital PR, Earned Media, Hiring A PR Firm, Paid Media, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsConsumer brand communications hinges on one core goal: getting in front of the right audience. However, for many businesses, this rarely surpasses the stage of paid media marketing. Could this be due to the fact that many companies feel out…
The Role of PR for Consumer Products
Consumer PR, Consumer Products PR, Content Marketing, Crisis Management, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsThe landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector,…
How Much Does a PR Agency Cost?
CMO, Crisis Management, Digital PR, Earned Media, founder, Hiring A PR Firm, Media Relations, Media Training, Native Content, Owned Media, Paid Media, PR Branding, PR Insights, Press Releases, Public Relations Services, Social Media, Social Media AdvertisingMaybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…
Social Media Influencers: When To Disclose
Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and TourismUpdated FTC Guidance on Influencer Marketing Disclosure
Updated July 13, 2023
The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
Michael Rosenfeld Cannabis Advertising Expert
Cannabis Industry Experts, Paid Media, Social Media AdvertisingMeet Michael Rosenfeld VP of Business Development at Cannavu. Michael is a cannabis advertising expert with the marketing chops to back up all his advice. Michael's passion for brand building has been a career-long journey that made him into…