The Most Important Types of PR for Ambitious Companies
Emerging Industries, founder, Hiring A PR Firm, Hyper-growth brands, PR Insights, PR Outcomes, product launchWhat types of PR do you need, and when do you need then? The type of PR you choose, mostly has to do with your larger strategic initiatives and your desired PR outcomes. When hiring a top PR firm, prioritizing initiatives and timelines is usually…
Create an Edge with Powerful Purpose Driven Public Relations
CMO, Messaging, PR Insights, Purpose Driven, Reputation Management, Social Impact, TrustWhy Purpose-Driven Public Relations Have an Edge
It’s easy to see why some companies are skeptical of shifting to a “purpose-driven” business model. Doing so requires companies to take a position on important, potentially controversial…
Why Brand Values Matter to Consumers, Now More Than Ever
B-Corp, CMO, Consumer Products PR, Hiring A PR Firm, PR Branding, PR Insights, Public Relations Services, Purpose Driven, Social ImpactWhy Brand Values Matter to Consumers, Now More Than Ever
The proof is in the numbers
It's more and more competitive to capture consumer attention, that's why brand values matter to consumers more than ever. It’s getting harder and harder…
4 Trends for Marketing and PR During a Recession
Cannabis, Competitive Advantage Outcomes, Consumer Products PR, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, PR OutcomesMarketing and PR during a recession? Who does that? Well, the answer may surprise you: brands that grow the fastest. Why? Studies who brands that market during recessions gain additional advantages because it's less noisy and easier to be seen…
5 Often Untapped Strategies of Early Adopter Marketing
Competitive Advantage Outcomes, Digital PR, Earned Media, Emerging Industries, founder, Hyper-growth brands, Messaging, PR Insights, PR Outcomes, product launch, Public Relations Services, TechnologyAh, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities.
Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
4 Ways to Screw Up a Media Interview
Earned Media, founder, Hiring A PR Firm, Media Relations, PR Insights, Reputation Management, Thought LeadershipIt doesn't matter whether your interview is with the Wall Street Journal or a tiny vertical publication with a niche audience. You, the company representative, the thought leader, really do set the tone for the the interview. You control first…