Consumer Products PR

5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2022

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Key Takeaways Techlash and Consumer Engagement: The ongoing distrust in social media requires brands to rethink their online strategies. Engaging consumers through customer service on social media and focusing on smaller, targeted platforms…
successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

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Key Takeaways Define Clear Objectives and KPIs: Before initiating an influencer campaign, it's crucial to establish specific goals and key performance indicators (KPIs). Whether the aim is brand awareness or SEO value, understanding these…
cannabis brands

What Cannabis Businesses Need To Learn From Consumer Brands – Fast

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Key Takeaways Evolving Consumer Demographics: Today's cannabis users are diverse and view cannabis as just one aspect of their lives. Marketers must understand that these consumers are less about "cannabis culture" and more about how cannabis…
the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

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Did you know that we're all ruled by a super-powerful hormone? It's true. This hormone dominates decision-making, especially split-second choices like the ones digital users are making every day. Decisions like "click," "like," "retweet," and…
customer focused communication strategy

Creating a Customer Focused Communication Strategy

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Key Takeaways Shift Your Focus: Reframe your communication strategy to prioritize the audience's needs and interests over self-promotion. By emphasizing "making it about them," you can foster genuine relationships and enhance engagement. …
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