PR Branding

post-covid marketing and public relations Poodle Mafia

Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession

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Key Takeaways Emphasize Trust and Customer Retention: Building emotional connections with existing customers is crucial. Brands with loyal customers see a significantly higher lifetime value and recommendation rates, highlighting the importance…
cannabis event marketer

Turning Cannabis Event Marketing into Public Relations Opportunities

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Key Takeaways Maximize Event Impact with PR Collaboration: Collaborating with a cannabis PR agency is crucial for turning industry events into meaningful PR opportunities. Effective strategies include sponsoring speakers or unique event…
components to corporate storytelling

3 Compelling Components of Corporate Storytelling

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Corporate storytelling is one of the most powerful tools a company has for building brand identity and customer connection. A strong company story helps employees align around purpose, helps customers understand what makes your brand different,…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Key Takeaways Utilize Fear for Urgency: Fear, particularly "Fear of Missing Out" (FOMO) and "Fear of Isolation," can create a strong sense of urgency and deeper connections. Use fear in your marketing when you have actionable solutions,…
5 Branding Tips in 15 minutes with Tara Coomans & Debra Eckerling

5 Branding Tips in 15 Minutes

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Key Takeaways Focus on Authenticity: Establish a genuine brand voice that reflects your values and connects with your audience. Authenticity builds trust and loyalty, which are essential for emerging brands. Leverage Visual Identity:…
the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

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Did you know that we're all ruled by a super-powerful hormone? It's true. This hormone dominates decision-making, especially split-second choices like the ones digital users are making every day. Decisions like "click," "like," "retweet," and…
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