Cannabis

CPG PR Crisis

5 Steps to CPG PR Crisis Planning

, , , ,
For most CPG brands, it's not a matter of IF there will be a PR crisis, it's a matter of when, particularly if you're in an emerging industry where the regulations are ever-changing, the research is emerging, and the deals are getting bigger.…
3 tips for hiring a cannabis pr firm

3 Tips for Hiring a Cannabis PR Firm

, , , , , ,
The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
3 ways female cannabis entrepreneurs can secure media

3 Publicity Ideas for Women Cannabis Entrepreneurs

, , , ,
Even the savviest woman cannabis entrepreneurs need fresh publicity ideas. Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…
Avaans Media is a cannabis PR firm that matters

Why Hiring a Cannabis PR Firm Matters

, , , , , , , ,
Ask anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product…
cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

, , , , , ,
[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
successful cannabis product launch

Top Tips for Cannabis Product Launch

, , , ,
Cannabis is finally having its day in the sun after years of ridicule. The lifted ban on cannabis use for medical purposes (and, in some states, recreational) breathed new life into the industry, with more companies registering and more cannabis-infused…