3 Must Have Tips to Improve Cannabis Digital Marketing in 2023
Cannabis, Consumer Products PR, Digital PR, Lifestyle, Public Relations Services, TrustWell-crafted content is so much more valuable than promotional content. What should cannabis brands focus on right now? When the 2019 Farm Act passed, the CBD industry widely celebrated it. But not long after, newcomers overran the CBD industry…
Emerging Trends in the Cannabis Business
Cannabis, Consumer Products PR, Emerging IndustriesThe cannabis industry in the United States continues to grow and adapt to changing consumer behaviors, methods of production, and technology. Let’s take a look at some of the emerging trends surrounding cannabis in 2021, and what the industry…
The Secret to Captivating Cannabis Marketing Content
Cannabis, Emerging Industries, product launch, ThoughtsThere's a secret hidden in ALL our brains that you can use for cannabis content marketing.
Did you know that we're all ruled by a super powerful hormone? It's true. This hormone dominates decision-making, especially split-second choices like…
4 Ways to Get PR for Your Cannabis Business
Cannabis, CMO, Consumer Products PR, Emerging Industries, Hiring A PR FirmPR is still a critical component of any cannabis brand's consumer product strategy. And you might find that PR is expensive, so you might ask yourself, "how can I get PR for my cannabis business?" There are two reasons to ask this question.…
4 Trends for Marketing and PR During a Recession
Cannabis, Competitive Advantage Outcomes, Consumer Products PR, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, PR OutcomesMarketing and PR during a recession? Who does that? Well, the answer may surprise you: brands that grow the fastest. Why? Studies who brands that market during recessions gain additional advantages because it's less noisy and easier to be seen…