Cannabis

cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

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Key Takeaways Learn from Past Failures: Cannabis tech companies can benefit from studying the failures of previous tech ventures like WebVan and Pebble Smart Watch. Being a first mover doesn’t guarantee success; instead, companies should…
cpg product launch pr tips

3 Great Ways to Leverage a CPG Product Launch for Media Coverage

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Key Takeaways Early media coverage builds momentum: Securing press coverage early in a CPG product launch helps establish consumer trust, generate awareness, and create excitement. Modern PR tactics such as SEO-optimized media kits and…
top cannabis PR firm executive with glasses and suit

What to Expect from Top Cannabis PR Firms

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Key Takeaways Cannabis PR requires specialized expertise due to regulatory constraints, advertising limitations, and ongoing public perception challenges. Top cannabis PR firms focus on credibility-building through earned media, education-driven…
social media influencer disclosure

Social Media Influencers: When To Disclose

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Key Takeaways Updated FTC Guidelines: The FTC has clarified its regulations on influencer marketing and consumer reviews, emphasizing the importance of transparent practices to maintain consumer trust. This includes addressing issues like…
tips for cannabis companies new to PR

3 Tips for Cannabis Companies New to PR

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Key Takeaways Assessing Readiness for PR: Cannabis companies new to public relations should evaluate their readiness by considering their goals, bandwidth, and clarity about their brand identity. Engaging a PR agency can be beneficial,…
Founder, Startup, Pre-IPO CEO, in suit preparing for IPO with communication and PR plan

8 Essential PR Components for a Successful IPO

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Key Takeaways Reputation Building and Thought Leadership: Startups should prioritize reputation building and establish a thought leadership program at least 24 months before an IPO. Media coverage and confident, media-savvy leadership can…
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