Tips for Launching a Cannabis Brand Using PR
Cannabis, Cannabis Products, product launch, ThoughtsIt's safe to say that cannabis is no longer down "the weeds." At least, not in many US states. Every year in April, cannabis enthusiasts all over the globe light up a joint to celebrate this recreational (legal) plant. Cannabis startups use…
Preparing for a Cannabis Product Recall
Cannabis, Crisis Management, Emerging Industries, Hiring A PR Firm, PR InsightsIs your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…
9 Reasons Every Cannabis Company Needs PR
Cannabis, Emerging Industries, Public Relations ServicesPublic relations isn't new, but cannabis PR hasn't been around very long, relative to PR. You've probably heard that PR is an excellent investment in your company, particularly because of limited advertising options. But maybe you're still wondering…
Questions to Ask Top Cannabis PR Firms
Cannabis, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, Public Relations Services, Specialties, ThoughtsYou may be at the beginning of your search, or you may have narrowed down your choices, but wherever you are in your cannabis PR firm search, you should know that the top cannabis PR firms should all have these skills. Notice these skills may…
3 Great Ways to Leverage a CPG Product Launch Media Coverage
Cannabis, Consumer Products PR, Emerging Industries, Lifestyle, product launch, ThoughtsCPG product launch media coverage is vital to successful CPG product launches. A product launch is an important event for any company – and even more so for consumer packaged goods (CPG) companies. Successful product launches can result in…