Mastering the Art of Consumer Tech PR
Consumer Products PR, Consumer Tech PR, Digital PR, Hiring A PR Firm, PR Branding, product launch, Public Relations ServicesIf you're counting the number of blogs that mention your company's name to measure PR success, you're doing it wrong. Rather than using antiquated methods to gauge PR success, you should hire a reputable consumer technology PR agency that can…
Mastering the Art of Consumer PR
Consumer PR, Consumer Products PR, Consumer Tech PR, Hiring A PR Firm, PR Branding, PR Insights, product launch, Public Relations Services, ThoughtsThe idea behind public relations is - publicity, as in establishing a company's credibility (and its owner). It helps by predisposing potential customers to believe the brand when a new product or service approaches. In essence, consumer PR…
3 Marketing Trends for CPG Startups
Consumer Products PR, DTC, Hyper-growth brands, Lifestyle, PR Branding, Purpose Driven, Social ImpactNot too long ago, DTC brands were on a tear. The Consumer Packaged Goods (CPG) industry grew at an incredible rate during the 2020 pandemic lockdown - to $933 billion up 10.4% from the previous year. And it wasn't just the big brands who saw…
Consumer Spending Trends and Stats for 2023
Consumer Products PR, PR Branding, PR Insights, Public Relations Services2023 has been a roller coaster for businesses. From CPG to consumer electronics, consumer brands look for ways to see inside the looking glass for the pivotal Q4 holiday spending season. Mixed signals abound. In the spring, Kiplinger's Economic…
8 Essential PR Components for a Successful IPO
Cannabis, CMO, Consumer Products PR, Consumer Tech PR, Emerging Industries, Emerging Industries: Psychedelics, founder, HealthTech, IPO, M&A Outcomes, PR Insights, UAVI was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
Top 5 PR Strategies for HealthTech Communicators
B2B-PR, Consumer Tech PR, Content Marketing, Emerging Industries, HealthTech, IPO, Media Relations, product launch, Reputation Management, Social Impact, Thought Leadership, ThoughtsIn the fast-paced world of HealthTech, effective communication and healthtech PR plays a vital role in shaping the success and reputation of a company. Because it is a fast-growing, emerging industry, Chief Marketing Officers (CMOs) and founders…