Top 5 PR Strategies for HealthTech Communicators
B2B-PR, Consumer Tech PR, Content Marketing, Emerging Industries, HealthTech, IPO, Media Relations, product launch, Reputation Management, Social Impact, Thought Leadership, ThoughtsIn the fast-paced world of HealthTech, effective communication and healthtech PR plays a vital role in shaping the success and reputation of a company. Because it is a fast-growing, emerging industry, Chief Marketing Officers (CMOs) and founders…
How to Decide When Choosing PR, Marketing or Branding Agency?
B2B-PR, Cannabis, Emerging Industries, Global Brands, Hiring A PR Firm, Lifestyle, PR Insights, product launch, Public Relations Services, Reputation Management, Technology, Travel and TourismAt Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy.
In truth, your…
The Definitive Pre IPO PR Roadmap for B2B
B2B-PR, Hyper-growth brands, IPO, Messaging, PR Insights, PR Outcomes, Reports, Resources, TechnologyB2B Content Marketing Strategies That Work
B2B-PR, CMO, Content Marketing, Owned Media, ThoughtsRunning a successful business might seem like a dream to many startup owners and new entrepreneurs, but it's achievable with the right B2B content marketing strategy. In this world where content is king, businesses must recognize the power of…
3 Ways to Track Revenue Increases from PR
B2B-PR, Consumer Products PR, Digital PR, Hiring A PR Firm, PR Insights, PR Outcomes, product launch, SEO, Thought LeadershipDoes PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
The Future of Health Technology: Predictions and Trends
B2B-PR, Consumer Tech PR, Emerging Industries, HealthTech, Public Relations Services, ThoughtsWith technology advancing rapidly, the healthcare industry expects to undergo significant changes in the years to come. From personalized medicine to wearable devices, the future of health technology promises to increase patient satisfaction,…