Social Impact

why brand values matter to consumers

Why Brand Values Matter to Consumers, Now More Than Ever

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Key Takeaways Consumer Preference for Values-Driven Brands: A significant majority of consumers (63%) prefer to support brands that align with their values, especially regarding social, environmental, and political issues. This…
How important is social media to cannabis brands

How Important Is Social Media to a Cannabis Brand?

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Key Takeaways Regulatory Challenges: Cannabis brands face significant restrictions on social media due to federal legalization issues, leading to limited advertising opportunities. Many platforms have specific policies that can result in…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Key Takeaways Align with Purpose and Activism: Cannabis brands should engage in purpose-driven campaigns that resonate with current social causes, ensuring that they genuinely live their values rather than just promoting them. Activism…
3 Massive Cultural Trends for Emerging Business CMOs

3 Massive Cultural Trends for Emerging Brands

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Key Takeaways Rising Interest in Psilocybin: There is a growing demand for mushroom-based products, particularly psychedelic mushrooms. As research into their therapeutic benefits expands and local decriminalization efforts gain momentum,…
social impact public relations

5 Tips for Creating Social Impact Movements That Matter

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Key Takeaways Build Early Support and Engagement: Quickly developing a loyal base of "early adopters" is crucial. These followers should resonate deeply with your idea, as their passion and commitment will help propel the movement forward.…
GenZ Insights for CMOs and Marketers

5 GenZ Insights CMOs Need to Know

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Key Takeaways Distinct Identity and Values: Gen Z is a unique generation, distinct from Millennials, characterized by a strong focus on social change, mental health, and authenticity. They are purpose-driven and politically aware,…
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