Social Impact

PR for Pre-IPO companies
A Tech PR professional that tells great tech stories

What Makes a Great Tech Story Today

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Tech PR needs to be reinvented. Telling a great tech story today differs from what it used to be. For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
find your edge with purpose driven PR

Create an Edge with Powerful Purpose Driven Public Relations

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Why Purpose-Driven Public Relations Have an Edge  It’s easy to see why some companies are skeptical of shifting to a “purpose-driven” business model. Doing so requires companies to take a position on important, potentially controversial…
why brand values matter to consumers

Why Brand Values Matter to Consumers, Now More Than Ever

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Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It's more and more competitive to capture consumer attention, that's why brand values matter to consumers more than ever. It’s getting harder and harder…
How important is social media to cannabis brands

How Important Is Social Media to a Cannabis Brand?

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Despite the challenges for cannabis brands, social media is important to them. In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Cannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis…