
11 Twitter Accounts Every Cannabis CEO Should Follow
Cannabis, founder, Social MediaKey Takeaways
Curated Industry Insights: Cannabis CEOs should follow accounts that provide valuable insights into industry trends, regulations, and business analysis. Notable accounts include Jeremy Berke for straightforward news coverage,…

Capitalizing on the Trend of Celebrity Cannabis CEOs
Cannabis, Emerging Industries, founder, Media Relations, PR Insights, Public Relations Services, Thought LeadershipKey Takeaways
Embrace Social Media Engagement: Cannabis CEOs should leverage social media to build trust and connect with consumers. Regular, authentic interactions can help close the gap between the C-suite and the public, making the CEO…

Why Do PR: Should You Hire In-House or Agency for Marketing and PR?
CMO, Hiring A PR Firm, PR Insights, Public Relations ServicesKey Takeaways
Cost-Effectiveness and Scalability: Hiring a PR agency can be more cost-effective than building an in-house team, as agencies provide access to a diverse group of specialists without the added expenses of salaries and benefits.…

Is A Press Release Worth It?
CMO, Media Relations, Owned Media, PR Insights, Press Releases, product launch, Public Relations Services, Reputation ManagementKey Takeaways
Press Releases Still Hold Value: Despite the high volume of press releases issued daily, they remain a valuable tool for showcasing legitimate company news, building credibility, and providing social proof to stakeholders.…

5 Untapped Strategies of Early Adopter Marketing
Audience, CMO, Hyper-growth brands, PR Branding, product launch, TechnologyKey Takeaways
Intellectual Stimulation: Early adopters seek challenging and stimulating content that matches their intelligence. Avoid oversimplifying your messaging; instead, provide thoughtful engagement, such as puzzles or quizzes that…

5 Money Saving Marketing and Branding Tips for Startups
Emerging Industries, founder, Hyper-growth brands, product launch, Public Relations ServicesKey Takeaways
Strategic Planning is Crucial: Before launching, startups should develop a comprehensive marketing plan to avoid impulsive spending on flashy but ineffective tactics, ensuring that every marketing effort aligns with their…



