Consumer Tech PR

uncertain consumer mindsets fall 2022

Consumer Mindsets According to Google for Fall 2022

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Key Takeaways Conscious Consumption Trends: Consumers are increasingly seeking deals and discounts, with searches for "specials this week" up 60% and "designer outlet" up 90%. Despite economic uncertainty, spending remains strong, indicating…
product PR for holidays

The Importance of Product PR During the Holidays

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Key Takeaways Competitive Advantage: Investing in holiday product PR can provide a significant edge, especially for smaller or newer brands that cannot compete with major brands on advertising spend. Securing media coverage can elevate…
tech consumer

The Most Notable Consumer Tech PR Trends for 2022

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Key Takeaways Rise of Consumer Robots: Consumer robots are becoming commonplace, assisting with tasks like cleaning and providing emotional support. The integration of AI will enhance their functionality, and as delivery robots and drones…
Google PRU and consumer pr and content

Google’s Latest Product Review Update Means for Consumer Products PR

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Key Takeaways Enhanced Review Criteria: Google's latest update emphasizes the need for in-depth product reviews that showcase expert knowledge and personal experiences. Reviews should include unique content, quantitative assessments, and…
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