What Is Cancel Culture, and Should You Care?
Consumer PR, Consumer Products PR, Corporate Communications, Crisis Management, Digital PR, Emerging Industries, Hiring A PR Firm, Media Relations, PR Branding, Public Relations Services, Reputation Management, Social Impact, Social Media, Thoughts, TrustHave you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
Do I Need a PR Agency?
Digital PR, Hiring A PR Firm, PR Branding, product launch, Public Relations Services, Reputation Management, Thought Leadership, ThoughtsYou might be wondering "do I need a PR agency?". Have you ever wondered how certain companies stay in the limelight or handle crises so smoothly? The answer often lies with a PR agency, with PR experts at the helm. In a world where brand image…
Thought Leadership Tips and Toolkit
CMO, Earned Media, founder, Hiring A PR Firm, Reports, Reputation Management, Resources, Thought LeadershipShould You Buy Guaranteed Media Coverage?
Earned Media, Media Relations, Native Content, Paid Media, PR Insights, Reputation ManagementDo you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…
Social Media Influencers: When To Disclose
Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and TourismUpdated FTC Guidance on Influencer Marketing Disclosure
Updated July 13, 2023
The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
How to Inspire Advocates and Influencers in Your Marketing
Hiring A PR Firm, Native Content, Paid Media, PR Branding, PR Insights, Reputation ManagementMarketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires advocates…