Reputation Management

man asking if cancel culture is anything to be worried about

What Is Cancel Culture, and Should You Care?

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Have you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
woman asking herself "do I need a PR agency?"

Do I Need a PR Agency?

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You might be wondering "do I need a PR agency?".  Have you ever wondered how certain companies stay in the limelight or handle crises so smoothly? The answer often lies with a PR agency, with PR experts at the helm. In a world where brand image…
guarenteed media coverage from PR

Should You Buy Guaranteed Media Coverage?

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Do you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…
social media influencer disclosure

Social Media Influencers: When To Disclose

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Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023   The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
brand advocacy and loyalty

How to Inspire Advocates and Influencers in Your Marketing

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Marketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates…