Native Content

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Unveiled: Paid Placements in Public Relations

Consumer PR, Consumer Products PR, Consumer Tech PR, Content Marketing, Corporate Communications, Digital PR, Earned Media, Native Content, Paid Media, PR Branding, PR Insights, Public Relations Services

As a respected and experienced PR agency, a question we get all the time is, "Can you guarantee coverage?" The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable…

What does ChatGPT mean for owned content?

What Does AI Mean for Owned Content?

CMO, Content Marketing, Digital PR, Emerging Industries, founder, Native Content, PR Insights, Public Relations Services, Thought Leadership

We're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…

How Much Does a PR Agency Cost?

CMO, Crisis Management, Digital PR, Earned Media, founder, Hiring A PR Firm, Media Relations, Media Training, Native Content, Owned Media, Paid Media, PR Branding, PR Insights, Press Releases, Public Relations Services, Social Media, Social Media Advertising

Maybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…

Should You Buy Guaranteed Media Coverage?

Earned Media, Media Relations, Native Content, Paid Media, PR Insights, Reputation Management

Do you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…

Social Media Influencers: When To Disclose

Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and Tourism

Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023 The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…

How to Inspire Advocates and Influencers in Your Marketing

Hiring A PR Firm, Native Content, Paid Media, PR Branding, PR Insights, Reputation Management

Marketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates…

Native Content

Unveiled: Paid Placements in Public Relations

What Does AI Mean for Owned Content?

How Much Does a PR Agency Cost?

Should You Buy Guaranteed Media Coverage?

Social Media Influencers: When To Disclose

How to Inspire Advocates and Influencers in Your Marketing

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