Successful Influencer Campaigns in 5 Steps

Successful Influencer Campaigns Aren’t Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our PR soul dies. Frankly, some of […]

Social Media Influencers: When To Disclose

Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC’s native advertising guidelines or influencer disclosure. The FTC has shot some arrows over the bow in the last several years regarding native advertising disclosure, including calling out Warner Bros. and Lord and Taylor. In both […]

How Much Should You Spend on Cannabis Marketing?

How much should you use for cannabis marketing budgets? You can see the cannabis market changing daily and yet we haven’t even reached anywhere close to a zenith in cannabis purchases. It’s easy to be lulled into thinking that a growing market allows you to limit your marketing budget. Unfortunately, no. Despite the growing businesses, […]

How to Inspire Advocates and Influencers in Your Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and influencers is different. In the my last post about Captivation Motivations, […]