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The Difference Between PR for Product and PR for Capital

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When companies begin raising capital, PR takes on a second responsibility.  Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…
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How Consumer PR and Investor PR Work Together

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Most regulated consumer brands aren't running one communications strategy. They're running two, and most of the time, those two strategies have never actually met. The consumer team is focused on product launches, retail placements, and lifestyle…
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How To Measure Healthtech PR Before The Next Raise

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By the time you start preparing for a raise, investors have usually already started forming a view. At some point, usually well before the process formally begins, you’ve been asked to “get PR in place.” Build visibility, shape the…
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How Consumers Decide to Trust a Fintech Brand

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Security better be a given. If your fintech app has real gaps there, trust is the least of your problems. What’s more interesting, and more instructive, is how consumers evaluate trust beyond the basic expectation that security exists. Recent…
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Misunderstood: The Role of E-Commerce PR in AI Search

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Most e-commerce brands treat PR like a launch tactic. Send a press release, get a product placement, run an influencer campaign. Done. Repeat next quarter. That's not a strategy, that's a schedule. And right now, it's a missed opportunity that…
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When to Choose a Boutique PR Agency Over a Big Agency?

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Most founders I talk to have already been pitched by a large agency before they reach me. Some have worked with one. The conversation usually starts the same way: "How many articles will we get per month?" I understand why that gets asked.…
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