Tara Coomans Insights

About Tara Coomans

CEO & Founder of Avaans Media, an award winning PR firm specializing in emerging industries and hyper-growth companies. Avaans Media is headquartered today in Los Angeles with a distributed executive-level team. From startup to IPO, Avaans Media is your partner for ambitious goals.

Entries by Tara Coomans

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How to Measure Cleantech PR Before the Next Raise

Brand Valuation Outcomes, Capital Raise Outcomes, CMO, Hiring A PR Firm, M&A Outcomes, PR Insights, PR ROI, Regulated Industries

The board didn't hand you a brief. They handed you a mandate. Those aren't the same thing. Every marketing and PR executive needs to know how to measure cleantech PR before they start. At some point before a Series B, C, or D, someone…

The Hard Cost of Negotiating with Your Advertising, PR or Marketing Agency

Hiring A PR Firm

Key Takeaways Value of Creativity: Creative work is unique and cannot be easily compared or quantified. Negotiating purely on price can reduce the energy and quality behind the work. Building Relationships: Focus on finding the right…

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Regulatory Media Coverage Is Up 265%. Brand Voices Are Not.

Consumer PR, Consumer Products PR, Consumer Tech PR, PR Insights, Public Relations Services, Regulated Industries, Resources

Regulatory scrutiny isn't new. But the volume and pace of regulatory media coverage is accelerating in ways most companies aren't tracking, and definitely aren't responding to.We analyzed 1,327 news articles across five regulated industries:…

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The State of PR for Regulated Industries

B-Corp, B2B-PR, Cannabis Products, commercial drone pr, Consumer PR, Emerging Industries: Psychedelics, FinTech, HealthTech, Hemp Products, Hyper-growth brands, Pinned, PR Insights, Reports, Resources, Thought Leadership

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PR Strategies for B2B Technology Companies

Artificial Intelligence, B2B-PR, Brand Valuation Outcomes, Capital Raise Outcomes, CMO, Emerging Industries, FinTech, HealthTech, Hiring A PR Firm, IPO, M&A Outcomes, PR Insights

What CMOs at Series A Through Pre-IPO Need to Know If your PR strategy isn't working, the might not be your PR agency. It's could be the lens you're using to evaluate it. Stick with me. Most CMOs come to PR with a digital advertising mindset.…

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High-Stakes Communication in 2026: A Framework for Companies That Can’t Afford to Get It Wrong

Brand Valuation Outcomes, Capital Raise Outcomes, CMO, Competitive Advantage Outcomes, Consumer PR, Corporate Communications, founder, IPO, M&A Outcomes, PR Insights, Private Equity, Regulated Industries, Reputation Management, Trust, Venture Capital

I recently heard of a real estate deal in New York City that didn't close this year. The buyer and seller both thought they were getting a fair shake. Then each of them, independently, asked an AI platform whether they were getting a good deal.…

About Tara Coomans

Entries by Tara Coomans

How to Measure Cleantech PR Before the Next Raise

The Hard Cost of Negotiating with Your Advertising, PR or Marketing Agency

Regulatory Media Coverage Is Up 265%. Brand Voices Are Not.

The State of PR for Regulated Industries

PR Strategies for B2B Technology Companies

High-Stakes Communication in 2026: A Framework for Companies That Can’t Afford to Get It Wrong

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