Entries by Tara Coomans

What Does a Consumer PR Agency Do?

How to Choose a PR Agency for Your Consumer Brand

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(And What Most Get Wrong) You've sat through two agency pitches this month. One showed you a reel of morning show hits and gift guide placements. The other showed you a strategy deck. Neither one answered the question you actually walked…
female CEO looking for a boutique PR firm near her

When to Choose a Boutique PR Agency Over a Big Agency?

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Most founders I talk to have already been pitched by a large agency before they reach me. Some have worked with one. The conversation usually starts the same way: "How many articles will we get per month?" I understand why that gets asked.…
a woman with her arms gently crossed CMO looking confidently at the viewer.

Why CEOs Are Losing Confidence in CMOs, and How PR Closes the Gap

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A new survey from Boathouse dropped this week, and if you work in marketing or PR, it deserves more than a scroll-past, because CEO confidence in CMO performance is down, but the more interesting take away doesn't fit into the headline. The…
A happy, cool, African American Man in a pink sweatshirt

Does Thought Leadership for Consumer Products Matter?

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The short answer is yes. But the more useful answer is: it depends on when, for whom, and what you're trying to accomplish. Consumer brands tend to think of thought leadership as a nice-to-have, something you do when you have extra budget and…
Happy,Cool,African,American,consumer product founder,Guy,Teen,Boy,Model,Wearing,Pointing at media coverage on phone,

How PR Impacts Venture Funding for Consumer Brands

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Most consumer brand founders think about PR in terms of product coverage. Get on the Today Show. Land a placement in a gift guide. Build some buzz before a retail launch. And honestly, that's not wrong. Consumer PR absolutely does those things. But…
smiling pr professional who works with ambitious companies at Avaans Media, a boutique PR agency for emerging industries and high stakes outcomes shutterstock_1746408215

10 High-Stakes Brand Moments That Require a PR Agency

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And Which One to Hire Not every PR moment is created equal. Most companies manage routine visibility just fine: product announcements, award submissions, a steady cadence of trade press. That's standard operating altitude. But high-stakes brand…
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