Media Relations

how PR helps startups secure VC funding

How PR Helps Secure Investors

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If you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…
guarenteed media coverage from PR

Should You Buy Guaranteed Media Coverage?

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Do you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…
emerging industries and ambitious brands need to know these 2024 media trends

3 Media Trends Emerging and Ambitious Brands Need to Know

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When it comes to media trends emerging and ambitious brands need to know, no one knows that better than top PR agencies. Many things are driving media changes; social media is one. But so is the decrease in advertising revenue for publications,…
cpg pr and social media

Combine PR and Social Together for CPG Brand Success

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Combine PR and Social Together for CPG Brand Success There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone…
purpose driven initiatives for hyper growth companies and emerging industries

Why Hyper-Growth and Emerging Industries Thrive on Purpose Driven Initiatives

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On the surface, it might seem that purpose-driven companies differ vastly from hyper-growth companies or emerging industries, but nothing could be further from the truth. Purpose-driven perspectives for hyper-growth and emerging industries…
healthtech PR strategies

Top 5 PR Strategies for HealthTech Communicators

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In the fast-paced world of HealthTech, effective communication and healthtech PR plays a vital role in shaping the success and reputation of a company. Because it is a fast-growing, emerging industry, Chief Marketing Officers (CMOs) and founders…