How PR Helps Secure Investors
Audience, B2B-PR, Capital Raise Outcomes, CMO, Consumer Products PR, founder, Hiring A PR Firm, IPO, M&A Outcomes, Media Relations, PR Insights, Revenue OutcomesIf you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…
Should You Buy Guaranteed Media Coverage?
Earned Media, Media Relations, Native Content, Paid Media, PR Insights, Reputation ManagementDo you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…
3 Media Trends Emerging and Ambitious Brands Need to Know
CMO, Consumer Products PR, Consumer Tech PR, Content Marketing, DTC, founder, Hyper-growth brands, Media Relations, PR Insights, product launch, Public Relations ServicesWhen it comes to media trends emerging and ambitious brands need to know, no one knows that better than top PR agencies. Many things are driving media changes; social media is one. But so is the decrease in advertising revenue for publications,…
Combine PR and Social Together for CPG Brand Success
Consumer Products PR, Digital PR, Hiring A PR Firm, Media Relations, Owned Media, product launch, Public Relations Services, Social Media, ThoughtsCombine PR and Social Together for CPG Brand Success
There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone…
Why Hyper-Growth and Emerging Industries Thrive on Purpose Driven Initiatives
Emerging Industries, Hyper-growth brands, Media Relations, PR Insights, PR Outcomes, Public Relations Services, Purpose Driven, Social ImpactOn the surface, it might seem that purpose-driven companies differ vastly from hyper-growth companies or emerging industries, but nothing could be further from the truth. Purpose-driven perspectives for hyper-growth and emerging industries…
Top 5 PR Strategies for HealthTech Communicators
B2B-PR, Consumer Tech PR, Content Marketing, Emerging Industries, HealthTech, IPO, Media Relations, product launch, Reputation Management, Social Impact, Thought Leadership, ThoughtsIn the fast-paced world of HealthTech, effective communication and healthtech PR plays a vital role in shaping the success and reputation of a company. Because it is a fast-growing, emerging industry, Chief Marketing Officers (CMOs) and founders…