Entries by Avaans PR

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Combine PR and Social Together for CPG Brand Success

Combine PR and Social Together for CPG Brand Success There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone was estimated at $635 billion in 2019, so there’s a ravenous audience […]

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The Future of ChatGPT Content: A Human Perspective

Should I Use ChatGPT for Content Writing? Welcome to the dawn of AI in content writing. As we enter this brave new world, an AI model named ChatGPT glows brightly on the horizon, stirring the imagination of content creators around the globe. However, with this comes the question that weighs heavily on many minds – […]

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What is Consumer PR?

Consumer PR is the reputation and awareness building brands do to improve their image to the public. From purpose-driven PR to product launches and experiential PR, consumer PR gives consumers an additional positive touchpoint that builds trust, anticipation, and loyalty from consumers. Consumer PR is an effective lever for ambitious brands, particularly during hyper-growth or […]