Entries by Avaans PR

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Why Consumer Brand IPO PR Starts Years Before the Roadshow

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Most content about IPO public relations is written backward. It starts with the roadshow: the press releases, the media tour, the investor deck walkthrough. But by the time a consumer brand is booking that tour, the outcome is largely set. The…
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What PR for a Regulated Consumer Brand Actually Looks Like

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If you're a hemp supplement company chasing your first national retail placement, or a functional food startup pitching a category no reporter has covered yet, you're solving the same problem either way: consumers who trust the product, and…
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Health and Wellness Brands Need Investor Visibility Before They Think They Do

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Health and wellness brands become very good at building consumer trust. They have to. When a product affects how someone sleeps or manages a chronic condition, every purchase decision runs through a trust filter. But as a wellness company grows,…
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PR Strategy for Private Equity-Backed Brands During the Hold Period

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If you're a Private Equity-backed consumer brand 18 months into a 5-year hold, the window for building brand authority is narrowing. And if your PR strategy is still built around product launches and seasonal campaigns, you're working against…
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The Difference Between PR for Product and PR for Capital

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When companies begin raising capital, PR takes on a second responsibility.  Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…
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How Consumer PR and Investor PR Work Together

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Most regulated consumer brands aren't running one communications strategy. They're running two, and most of the time, those two strategies have never actually met. The consumer team is focused on product launches, retail placements, and lifestyle…
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