PR NEWS, INSIGHTS AND RESOURCES

PR INSIGHTS

our most curated content for today’s PR and marketing leaders

Finding a PR Firm with Experience Relevant to You

B2B-PR, Brand Valuation Outcomes, Capital Raise Outcomes, Competitive Advantage Outcomes, Consumer Products PR, Corporate Communications, Crisis Management, Hiring A PR Firm, M&A Outcomes, PR Insights, PR Outcomes, Public Relations Services

One of the first questions everyone asks a potential PR agency is, "do you have experience in (my industry)?" Hiring a PR firm with experience relevant to you is a multifaceted process, and fundamentally, it's one no one really enjoys. Part…

5 questions to never ask an agency and what to ask instead

Worst Questions to Ask Your Agency and What to Ask Instead

cmo, founder, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations Services

Want to know the advice I give colleagues when they ask me what they should know about hiring an agency? I tell them something they haven't thought about: throw out all your old questions when you're hiring any agency. This advice surprises…

How PR Helps Secure Investors

Audience, B2B-PR, Capital Raise Outcomes, cmo, Consumer Products PR, founder, Hiring A PR Firm, IPO, M&A Outcomes, Media Relations, PR Insights, Revenue Outcomes

If you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…

Why Is PR So Expensive?

B2B-PR, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, IPO, M&A Outcomes, PR Insights, Revenue Outcomes

I have a friend who once described PR as the "dark arts," and while I completely disagree with that assessment, what he was getting at is he really didn't understand how PR works. Reputable PR firms are the opposite of "dark arts"; they're very…

Tips for choosing a B2B PR agency from expert entreprenuers

5 Tips for Choosing a B2B PR Agency

B2B-PR, cmo, founder, PR Insights, PR Outcomes, Public Relations Services

Choosing a B2B PR agency can feel overwhelming. For one, it's all promises at the start, and for two, what's REALLY the difference between PR agencies? Well, it's important to understand distinctions, but only within the context of how they…

Should You Buy Guaranteed Media Coverage?

Earned Media, Media Relations, Native Content, Paid Media, PR Insights, Reputation Management

Do you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…

What is a Boutique Agency and Should You Consider One?

cmo, founder, Hiring A PR Firm, PR Insights

As you research PR agencies you may see many touting that they are "boutique." What is a boutique agency? A boutique agency is an agency that prides itself on its smaller size, usually under 20 employees. Boutique agencies tend to offer either…

2024 B2B media trends emerging industry leaders need today

2024 B2B Media Trends Leaders Need Today

Brand Valuation Outcomes, Capital Raise Outcomes, cmo, Competitive Advantage Outcomes, founder, IPO, PR Insights, Recruiting Outcomes, Revenue Outcomes, Trust

With the emergence of ChatGPT, the world is waking up to changes in content. While these disruptions aren't always visible to the average reader, top PR agencies have been aware of these changes for quite some time; well before AI-generated…

emerging industries and ambitious brands need to know these 2024 media trends

3 Media Trends Emerging and Ambitious Brands Need to Know

cmo, Consumer Products PR, Consumer Tech PR, Content Marketing, DTC, founder, Hyper-growth brands, Media Relations, PR Insights, Public Relations Services

When it comes to media trends emerging and ambitious brands need to know, no one knows that better than top PR agencies. Many things are driving media changes; social media is one. But so is the decrease in advertising revenue for publications,…

5 PR Measurements for Fast-Growing Companies

Capital Raise Outcomes, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations Services

5 PR measurements for Fast-Growing Companies Here's a question we get asked a lot, in the quick, nimble world of hyper-growth companies how do we measure PR? One of the first questions a prospective PR should ask is "how will you measure success?"…

How Much Does a PR Agency Cost?

cmo, Crisis Management, Digital PR, Earned Media, founder, Hiring A PR Firm, Media Relations, Media Training, Native Content, Owned Media, Paid Media, PR Branding, PR Insights, Press Releases, Public Relations Services, Social Media, Social Media Advertising

Maybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…

PR for AI Startups – Is It Too Late?

Artificial Intelligence, B2B-PR, Brand Valuation Outcomes, cmo, Emerging Industries, founder, Hiring A PR Firm, PR Insights

ChatGPT was a seismic event for AI PR. AI companies that focused on generating language models for prompts and voice commands were already years ahead. "AI prompts for ChatGPT" topics were all the rage, and for AI startups, that was actually…

3 Tips for Cannabis Companies New to PR

Cannabis, Emerging Industries, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations Services

Cannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a cannabis PR agency before and the process can seem daunting.At Avaans we work with a lot of hyper-growth or early stage companies in…

How to Inspire Advocates and Influencers in Your Marketing

Hiring A PR Firm, Native Content, Paid Media, PR Branding, PR Insights, Reputation Management

Marketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates…

How B-Corps PR Makes a Difference

B-Corp, Hiring A PR Firm, PR Insights, Public Relations Services, Thoughts, Trust

B-corps are uniquely positioned to be storytellers. But how does PR for B-Corps differ? Is purpose all it takes to thrive? You started your company to make a difference in the world. You know it, your team knows it, and your loyalty…

purpose driven initiatives for hyper growth companies and emerging industries

Why Hyper-Growth and Emerging Industries Thrive on Purpose Driven Initiatives

Emerging Industries, Hyper-growth brands, Media Relations, PR Insights, PR Outcomes, Public Relations Services, Purpose Driven, Social Impact

On the surface, it might seem that purpose-driven companies differ vastly from hyper-growth companies or emerging industries, but nothing could be further from the truth. Purpose-driven perspectives for hyper-growth and emerging industries…

5 Ways PR Improves Recruiting

Brand Valuation Outcomes, Earned Media, PR Insights, PR Outcomes, Public Relations Services, Recruiting Outcomes, Reputation Management

Ever notice the best people always seem to go to the best companies? Why is that? Reputation matters and PR improves recruiting outcomes. The magical part is this: it doesn't matter whether you're recruiting for executives or recent graduates,…

What is an Effective CleanTech Public Relations Strategy?

Hiring A PR Firm, PR Branding, PR Insights, Public Relations Services, Technology, Thoughts

Getting your PR strategy right is the ultimate goal of any tech business or startup. Operating in a highly competitive marketplace means that tech companies must reach out to the right audience, and in an increasingly crowded tech space, this…

Mastering the Art of Consumer PR

Consumer PR, Consumer Products PR, Consumer Tech PR, Hiring A PR Firm, PR Branding, PR Insights, Public Relations Services, Thoughts

The idea behind public relations is - publicity, as in establishing a company's credibility (and its owner). It helps by predisposing potential customers to believe the brand when a new product or service approaches. In essence, consumer PR…

Do Clean Energy Companies Need PR?

Hiring A PR Firm, PR Branding, PR Insights, Public Relations Services

Does your clean energy innovation need to 'get 'more press? Do you need help as a clean energy solutions provider regarding PR? Having a well-thought-out and executed green energy public relations strategy is critical to any emerging industry,…

Successful B2B services CEOs know how to leverage PR during times of uncertainty.

How B2B Service Companies Stay Competitive in Uncertain Times

Audience, B2B-PR, cmo, founder, Hiring A PR Firm, IPO, M&A Outcomes, PR Insights, Public Relations Services, Recruiting Outcomes, Revenue Outcomes, Trust

B2B services are high-stakes. Whether you're a SaaS company, or provide other enterprise services like Recruiting, CleanTech, or HealthTech, the competition is stiff, and the TAM, while it might be valuable, isn't likely huge. And with today's…

what's driving consumer spending trends for the holidays?

Consumer Spending Trends and Stats for 2023

Consumer Products PR, PR Branding, PR Insights, Public Relations Services

2023 has been a roller coaster for businesses. From CPG to consumer electronics, consumer brands look for ways to see inside the looking glass for the pivotal Q4 holiday spending season. Mixed signals abound. In the spring, Kiplinger's Economic…

What does ChatGPT mean for owned content?

What Does AI Mean for Owned Content?

cmo, Content Marketing, Digital PR, Emerging Industries, founder, Native Content, PR Insights, Public Relations Services, Thought Leadership

We're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…

6 Tips for Executive Networking

B2B-PR, cmo, founder, Hiring A PR Firm, PR Insights, Thought Leadership

As a C-suite executive, you know the importance of connections. And there comes a time when you may need to connect or reconnect on behalf of your company, be it in the pre-IPO phase or as a solid industry leader. I'm not talking about traditional…

CEO preparing for IPO with communication and PR plan

8 Essential PR Components for a Successful IPO

Cannabis, cmo, Consumer Products PR, Consumer Tech PR, Emerging Industries, founder, HealthTech, IPO, M&A Outcomes, PR Insights, Psychedelics, UAV

I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…

Pre-IPO PR Roadmap for Startups: Cybersecurity and ESG

Capital Raise Outcomes, Emerging Industries, Hyper-growth brands, IPO, M&A Outcomes, PR Insights, Public Relations Services

It's impossible to ignore the dismal status of IPOs right now. But investor advisors from PwC to Morgan Stanley are reminding startups - this will eventually change, and startups need to use this time strategically. As startups embark on their…

The Definitive Pre IPO PR Roadmap for Consumer Brands

Cannabis, Capital Raise Outcomes, cmo, Consumer Products PR, Consumer Tech PR, DTC, Emerging Industries, HealthTech, Hyper-growth brands, IPO, M&A Outcomes, Messaging, PR Insights, PR Outcomes, Psybicilin, Psychedelics, Purpose Driven, Reports, Resources, Social Impact, Technology

5 Reasons Why Doing PR is Vital to Success

Why Do PR: 5 Reasons Why PR is Vital to Success

Brand Valuation Outcomes, Capital Raise Outcomes, Competitive Advantage Outcomes, Emerging Industries, Hiring A PR Firm, M&A Outcomes, PR Insights, PR Outcomes, Public Relations Services, Recruiting Outcomes, Revenue Outcomes

Do we need PR? Possibly. Possibly not. It all starts with your goals. These are the 5 reasons why PR is vital to growth. Straight up: PR is the only way to differentiate yourself. While it might be tempting for businesses to focus on sales…

How to Decide When Choosing PR, Marketing or Branding Agency?

B2B-PR, Cannabis, Emerging Industries, Global Brands, Hiring A PR Firm, Lifestyle, PR Insights, Public Relations Services, Reputation Management, Technology, Travel and Tourism

At Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your…

The Definitive Pre IPO PR Roadmap for B2B

B2B-PR, Hyper-growth brands, IPO, Messaging, PR Insights, PR Outcomes, Reports, Resources, Technology

reasons every ceo needs a ghostwriter for effective thought leadership

3 Reasons Every CEO Needs a Ghostwriter

cmo, Corporate Communications, Emerging Industries, Global Brands, Hyper-growth brands, PR Insights, Thought Leadership

What do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…

3 Tips for CPG Media Coverage

Consumer Products PR, Digital PR, DTC, Earned Media, Owned Media, PR Insights, PR Outcomes

There are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…

3 Martha Stewart PR Lessons For Consumer Brands

Consumer Products PR, Hyper-growth brands, Lifestyle, PR Insights, Thought Leadership

Perhaps one of the greatest PR stories in history is about lifestyle icon Martha Stewart. Martha Stewart's PR playbook is vast, and it's nimble. She knows how to stay modern and adjust her PR strategies to the cultural temperature. From her…

Product Review Trends for Consumer PR

Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, PR Insights, Public Relations Services

3 Pitfalls to Purpose Driven Communication

Consumer Products PR, Corporate Communications, Lifestyle, Messaging, PR Branding, PR Insights, Purpose Driven

Recently, Google polled 3,000 Americans to find out how they responded to sustainability messaging. As more brands make efforts to become more sustainable or even start any sort of purpose-driven communications, these four tips will help you…

What is a Purpose Driven Strategy

Brand Valuation Outcomes, Capital Raise Outcomes, Cause Partnerships, Competitive Advantage Outcomes, Corporate Communications, PR Branding, PR Insights, Purpose Driven, Recruiting Outcomes

What is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…

3 Ways to Track Revenue Increases from PR

B2B-PR, Consumer Products PR, Digital PR, Hiring A PR Firm, PR Insights, PR Outcomes, SEO, Thought Leadership

Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…

How Small Independent CPG Brands Thrive with PR

How Independent CPG Brands Use PR to Compete

Cannabis, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, Lifestyle, PR Branding, PR Insights

If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…

5 Remarkable Competitive Advantages of PR

Brand Valuation Outcomes, Competitive Advantage Outcomes, Emerging Industries, M&A Outcomes, PR Insights, PR Outcomes, Trust

Investing in PR is a commitment, so before you get started, it's important to be clear on the competitive advantages of PR. Clarity around these advantages can ultimately help you enhance your overall PR outcomes. Enhance Credibility A…

Why HealthTech PR Needs Emerging Industry Experts

Consumer Tech PR, Emerging Industries, HealthTech, Hiring A PR Firm, PR Insights, Public Relations Services

All emerging industries face two distinct communication challenges which is why healthtech PR needs emerging industry experts. The first crucial hurdle is creating trust with the stakeholders. Whether your primary audience is consumers or venture…

What Is Purpose-Driven PR?

Cause Partnerships, PR Insights, Purpose Driven

Purpose-driven public relations means the brand proactively builds incorporates values that impact social, cultural, and environmental issues. A true purpose-driven company makes corporate choices within its purpose framework, even when it means…

Should DTC Brands Join the Metaverse?

cmo, Consumer Products PR, DTC, founder, Media Relations, PR Branding, PR Insights

Because of the competitive nature of customer acquisition, hyper-growth DTC (D2C) brands are always looking for ways to improve word of mouth and awareness. So it's no surprise that a lot of fast-growing DTC brands of all sizes are asking, "should…

A Tech PR professional that tells great tech stories

What Makes a Great Tech Story Today

Audience, founder, Hyper-growth brands, PR Insights, Purpose Driven, Social Impact, Technology, Trust

Tech PR needs to be reinvented. Telling a great tech story today differs from what it used to be. For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…

make your CFO happy by saving money on your agency budget

5 Ways to Save on Your Agency Budget

cmo, founder, Hiring A PR Firm, PR Insights, Public Relations Services

When the economy is unpredictable, it's challenging to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it's tempting to cut marketing and PR budgets. I know both sides of this fence. I've been an…

what to look for in a PR firm before you hire them

6 Questions to Ask and What To Look For Before Hiring A PR Firm

Hiring A PR Firm, PR Insights, Press Releases, Public Relations Services

What Should You Really Be Look For In A PR Firm? Whenever I talk to someone hiring a PR firm, I really have empathy. We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from clients who have experienced…

5 Ways To Leverage Media Coverage

Consumer Products PR, DTC, Earned Media, M&A Outcomes, PR Insights

5 Ways to Leverage Media Coverage Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries. This post originally appeared in Authority Magazine Welcome to another installment…

Publicity Lessons for Female Founders from Sara Blakely Spanx XEO

3 Publicity Lessons Female Founders Can Learn from Sara Blakely

Capital Raise Outcomes, cmo, Consumer Products PR, DTC, founder, Hyper-growth brands, Lifestyle, M&A Outcomes, PR Branding, PR Insights

Sara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit. Sara Blakely became notable…

3 ways female cannabis entrepreneurs can secure media

3 Publicity Ideas for Women Cannabis Entrepreneurs

Cannabis, founder, PR Insights, Public Relations Services, Purpose Driven

Even the savviest woman cannabis entrepreneurs need fresh publicity ideas. Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…

Avaans Media is a cannabis PR firm that matters

Why Hiring a Cannabis PR Firm Matters

Cannabis, Capital Raise Outcomes, Emerging Industries, M&A Outcomes, PR Insights, PR Outcomes, Thoughts, Trust

Ask anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product recall…

Growth marketing and PR can work together, and make everything work better.

Can Growth Marketing and Public Relations Work Together?

cmo, Competitive Advantage Outcomes, Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Earned Media, Emerging Industries, Media Relations, Messaging, PR Insights, PR Outcomes, SEO, Trust

Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

Cannabis, cmo, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, PR Insights, Technology

[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…

Consumer PR trends for right now, brought to you by Avaans Media, a top consumer pr agency

Consumer PR Trends for 2023

cmo, Consumer Products PR, Digital PR, Earned Media, PR Insights

Today's digitally native consumer brand challengers need to know how consumers are changing in order for their DTC brands to grow. The media landscape is distributed and yet overwhelming. The average daily time spent with major media, including…

How Direct-to-Consumer Brands Can Continue to Grow

Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Hiring A PR Firm, Hyper-growth brands, Lifestyle, PR Insights, Public Relations Services, Trust

We live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust. If we weren't…

How Hyper Growth DTC Brands Leverage PR

cmo, Competitive Advantage Outcomes, DTC, Earned Media, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, SEO, Trust

Hyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important. …

Preparing for a Cannabis Product Recall

Cannabis, Crisis Management, Emerging Industries, Hiring A PR Firm, PR Insights

Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…

consumer pr strategies fa special report from a leading consumer PR agency

The role of the CEO is ever-changing and one of the most notable evolutions is the expectation that a CEO be a visible leader. Some of the world's best-known brands just wouldn't be the same without their visible CEOs or founders. Ambitious…

PR Success: 3 Tips

Corporate Communications, Hiring A PR Firm, Media Relations, PR Insights, PR Outcomes, Public Relations Services, Reputation Management

Plan for public relations success with these critical 3 tips A little advance planning can make all the difference between public relations success and public relations frustration. Public relations is increasingly important for companies…

A young woman buying purpose driven brands who value PR

4 Reasons Purpose-Driven Brands Value PR

B-Corp, PR Insights, Purpose Driven

Purpose-driven brands value PR, but it requires emotional intelligence and keen cultural sensitivities. Never has this been more true than in today's divided political climate. Before we get into purpose-driven PR, let's establish what a purpose-driven…

PR expert for fast growing companies and startups

The Most Important Types of PR for Ambitious Companies

Emerging Industries, founder, Hiring A PR Firm, Hyper-growth brands, PR Insights, PR Outcomes

What types of PR do you need, and when do you need then? The type of PR you choose, mostly has to do with your larger strategic initiatives and your desired PR outcomes. When hiring a top PR firm, prioritizing initiatives and timelines is usually…

Create an Edge with Powerful Purpose Driven Public Relations

cmo, Messaging, PR Insights, Purpose Driven, Reputation Management, Social Impact, Trust

Why Purpose-Driven Public Relations Have an Edge It’s easy to see why some companies are skeptical of shifting to a “purpose-driven” business model. Doing so requires companies to take a position on important, potentially controversial…

Why Brand Values Matter to Consumers, Now More Than Ever

B-Corp, cmo, Consumer Products PR, Hiring A PR Firm, PR Branding, PR Insights, Public Relations Services, Purpose Driven, Social Impact

Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It's more and more competitive to capture consumer attention, that's why brand values matter to consumers more than ever. It’s getting harder and harder…

4 Trends for Marketing and PR During a Recession

Cannabis, Competitive Advantage Outcomes, Consumer Products PR, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, PR Outcomes

Marketing and PR during a recession? Who does that? Well, the answer may surprise you: brands that grow the fastest. Why? Studies who brands that market during recessions gain additional advantages because it's less noisy and easier to be seen…

5 Often Untapped Strategies of Early Adopter Marketing

Competitive Advantage Outcomes, Digital PR, Earned Media, Emerging Industries, founder, Hyper-growth brands, Messaging, PR Insights, PR Outcomes, Public Relations Services, Technology

Ah, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…

4 Ways to Screw Up a Media Interview

Earned Media, founder, Hiring A PR Firm, Media Relations, PR Insights, Reputation Management, Thought Leadership

It doesn't matter whether your interview is with the Wall Street Journal or a tiny vertical publication with a niche audience. You, the company representative, the thought leader, really do set the tone for the the interview. You control first…

Why Emotional Triggers Matter in Branding Strategy

PR Branding, PR Insights

6 Times When Your Company Is Ready For a PR Agency or Marketing Firm

Emerging Industries, Hiring A PR Firm, PR Insights, Public Relations Services

When Should Your Fast Growing Company Hire a PR Agency or a Marketing Firm? With everything happening so fast in your hyper-growth company, when SHOULD you hire a PR agency? We speak to businesses all the time asking us if they're ready for…

Why Cannabis Brand Trust Matters More Than Ever

Cannabis, cmo, Emerging Industries, PR Insights, Trust

Cannabis trust is today's most valuable currency. As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…

Consumer Mindsets According to Google for Fall 2022

Cannabis, cmo, Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, PR Insights

We're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…

3 Standout PR Strategies for MJ Biz

Cannabis, Competitive Advantage Outcomes, Earned Media, Emerging Industries, Event Marketing, Hiring A PR Firm, Media Relations, PR Insights, PR Outcomes

The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…

do you need a PR firm for media coverage

Why Do PR: Do You Need A PR Agency for Media Coverage?

Hiring A PR Firm, Media Relations, PR Insights, Public Relations Services

Question: Do you need a PR Agency for media coverage? This is a totally fair question. The answer is no. But, if you don't need a PR agency for media coverage, then why are there so many PR agencies and what value do they bring?…

There are 500 Ways to Screw Up PR – Here’s 3

Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, PR Insights, PR Outcomes, Public Relations Services

Over the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent takeaway…

4 Defining Characteristics of a Modern PR Agency

Hiring A PR Firm, PR Insights

What does it mean to be a modern PR agency these days? There are 3 characteristics of a modern PR firm. Today's modern PR firms are trust-focused, digitally savvy, purpose forward, and customer-obsessed. This means modern PR agencies can think…

CMO who needs to reduce PR agency budget

Insiders: How to Reduce Your Agency Budget

Cannabis Industry Experts, cmo, founder, Hiring A PR Firm, PR Insights, Public Relations Services

When it's challenging to plan, it's tempting to just eliminate budgets, especially for marketing and PR agencies. Volatile environments are nerve-wracking. In the short term, that might seem like a negotiable expense that's fairly easy to eliminate.…

hiring a pr firm - times when B2B pr is worth it

5 Times B2B PR is Worth It

B2B-PR, cmo, founder, Hiring A PR Firm, Hyper-growth brands, PR Branding, PR Insights, PR Outcomes, Public Relations Services

Is B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…

3 Traits Companies on the Rise All Share

PR Insights, Public Relations Services

A company on the rise is always at its best: they're profitable, growing rapidly, and attract a lot of attention. Sound familiar? If so, you might think of companies like Facebook, Uber, Pinterest, or Snapchat. In fact, these are simply…

Using PR to Accelerate Cannabis Business Goals & Media Coverage

Cannabis, Earned Media, Emerging Industries, PR Insights, Public Relations Services

2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…

Google’s Latest Product Review Update Means for Consumer Products PR

Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, Paid Media, PR Insights, SEO, Technology

Google once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…

3 Tips for Cannabis Brands to Make News in 2022

Cannabis, Cause Partnerships, Earned Media, Emerging Industries, Lifestyle, Media Relations, PR Insights, Social Impact, Trust

Cannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis…

3 Storytelling Trends for Businesses in 2022

cmo, Corporate Communications, Emerging Industries, Hyper-growth brands, Messaging, PR Branding, PR Insights

Today's brands are looking for ways to differentiate. Brand storytelling trends for businesses and especially emerging industries or hyper-growth brands are an important strategy, especially those in competitive industries. Brand storytelling…

The Importance of Journalist Relationships in Cannabis PR

Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Insights

How important are journalist relationships to cannabis PR? That depends on your strategic objectives and how you're incorporating cannabis pr into your cannabis marketing. Cannabis is still an emerging industry, and while it has changed dramatically…

3 Massive Cultural Trends for Emerging Business CMOs

3 Massive Cultural Trends for Emerging Brands

cmo, Consumer Products PR, Emerging Industries, Lifestyle, PR Branding, PR Insights, Psybicilin, Psychedelics, Purpose Driven, Social Impact, Technology

[4 minute read time] Today's CMOs are constantly scanning the news and social networks for the latest trends and cultural shifts. For emerging brands, cultural trends and shifts couldn't be more important. But even the savviest of CMOs needs…

5 Pre-Announcement Reputation Management and Public Relations Tips

Hiring A PR Firm, PR Insights, Public Relations Services, Reputation Management, Trust

5 Pre-Announcement PR Tips for Reputation Management If you're ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when they do more research. Brush…

5 Tips for Creating Social Impact Movements That Matter

Messaging, PR Insights, Public Relations Services, Social Impact

Creating Social Impact with Movements that Matter Whether you're a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Social impact is here to stay.…

4 Reasons Why PR Boosts Marketing Results

Emerging Industries, PR Branding, PR Insights, Public Relations Services

4 Reasons Why PR Boosts Marketing Results [Estimated Read Time: 4 minutes] One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately. Brands, business owners, and entrepreneurs often…

5 GenZ Insights CMOs Need to Know

cmo, Consumer Products PR, Lifestyle, PR Insights, Public Relations Services, Purpose Driven, Social Impact

5 Must-Know GenZ Insights for CMOs and Marketers [5 minute read] GenZ vs. Millenials: What Marketers Need to Know GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make…

What Google’s Latest Reviews Update Means for Consumer Products Digital PR

Consumer Products PR, Digital PR, PR Branding, PR Insights, Public Relations Services, Reputation Management, SEO

What Google's Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…

Post-Pandemic Consumer Shifts for Emerging Industries

Lifestyle, PR Insights, Public Relations Services

It's no secret consumer behaviors experienced a major shift during the pandemic. Marketers and communicators have been watching closely to see how these changes would affect the post-pandemic world. For Team Avaans, we have our eyes on how these…

PR Insights from the Eaze Cannabis Report

Cannabis, Emerging Industries, PR Insights, Public Relations Services

The 3 Most Surprising PR Insights from the Eaze Cannabis Report [3 minute reading time] For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers PR insights for cannabis brands.…

5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2022

Consumer Products PR, Owned Media, Paid Media, PR Insights, Public Relations Services, Trust

5 PR Trends CMOs Need to Watch for 2022 [6 minute reading time] There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…

social media ads during COVID-19 case studies

Social Ads During COVID Case Studies

B2B-PR, Consumer Products PR, Crisis Management, Lifestyle, Paid Media, PR Insights, Reputation Management, Social Media, Social Media Advertising, Technology, Thoughts

successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

Consumer Products PR, Native Content, Owned Media, Paid Media, PR Insights, Public Relations Services, Reputation Management

Successful Influencer Campaigns Aren't Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in…

Capitalizing on the Trend of Celebrity Cannabis CEOs

Cannabis, Emerging Industries, founder, Media Relations, PR Insights, Public Relations Services, Thought Leadership

So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…

5 Tips To Secure Executive Speaking Engagements

PR Insights, Public Relations Services, Reputation Management

There are only so executive speaking spots in a given year. Securing an executive speaking engagement is an honor, so if your PR and marketing plan includes pitching trade show organizers, it's never too early to get your house in order.…

Why Do PR: Should You Hire In-House or Agency for Marketing and PR?

cmo, Hiring A PR Firm, PR Insights, Public Relations Services

Why do PR? Emerging or growing brands often ask should I hire in-house or use a PR agency? They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses are finding…

The Best Kept Secret in Journalist Relations

Media Relations, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media

It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…

Is A Press Release Worth It?

cmo, Media Relations, Owned Media, PR Insights, Press Releases, Public Relations Services, Reputation Management

Is the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…

Travel Loyalty in the Social Media

Owned Media, PR Insights, Social Media, Thoughts, Travel and Tourism

Social Media Is Your Partner in Travel Branding It's no secret that today more than ever, digital branding in travel and tourism matters. According to Google, only 9% of travelers know the brand they want to book with when they start their…

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, Trust

What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…

public relations los angeles with global reach

Maintaining A Global Brand in Social Media

Global Brands, Lifestyle, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, Travel and Tourism

social media advertising for lifestyle brands

Social Advertising for Travel, Tourism, and Lifestyle Brands

Lifestyle, PR Insights, Specialties, Travel and Tourism

Social advertising is here to stay, but with all the options available many brands don’t feel comfortable with the many options, formats, and platforms available. For travel, tourism and lifestyle brands, social advertising is the pre-eminent…

3 Compelling Components of Corporate Storytelling

Corporate Communications, Owned Media, PR Branding, PR Insights, Public Relations Services, Reputation Management

Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…

5 Emotions For Your Marketing & When To Use Them

Cannabis, Lifestyle, Owned Media, Paid Media, PR Branding, PR Insights, Social Media, Thoughts, Travel and Tourism, Trust

Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…

the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

Consumer Products PR, Messaging, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, Thoughts

Captivation Motivations can significantly change your content strategy. This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…

WHY Your Storytelling Isn’t Working

Corporate Communications, Owned Media, PR Branding, PR Insights

Do you know why people respond (or don't respond) to your brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lay in your strategy and customer. Let me put it another…

Creating a Customer Focused Communication Strategy

Consumer Products PR, Hiring A PR Firm, Messaging, PR Branding, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, Thoughts

The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…

3 Must Have Personal Branding Tips for Creatives

Media Relations, Owned Media, PR Branding, PR Insights, Reputation Management

Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates. This…